green-header-background-large

Brandmovers Blog

See What's New

Financial Services Loyalty Programs: A Complete Guide

The Social Commerce Loyalty Bridge: TikTok Shop and Instagram

AI Search and Loyalty Discovery: A Playbook for Program Teams

Loyalty Program Sunset, Migration and Relaunch: A Transition Playbook

Employee Advocacy Programs: Design, Governance and Metrics

The Anti-Discount Playbook: 7 Margin-Safe Alternatives to Discounting

Loyalty KPI Dashboard: 13 Metrics, Formulas, and Benchmarks

How To Write Loyalty Program Terms and Conditions

Loyalty Currency Design: Points vs. Credits vs. Cash-Back

Loyalty Program Compliance Across US States and Canada: Privacy, Promotions and Tax

Modular Loyalty Programs: The Crawl, Walk, Run Launch Methodology

Build vs. Buy a Loyalty Platform: A Framework for Making the Right Decision

Technical & Strategic Guide to Receipt Validation in Loyalty Programs

Streaming Loyalty Programs: Watch-and-Earn and Churn Prevention

Loyalty Program Consolidation: The M&A Playbook

Healthcare Distributor Loyalty: AKS-Compliant Channel Incentive Design

Loyalty Program Quiet Quitters: Re-Engagement Guide for Dormant Members

Gamified Data Collection: Zero-Party Data Without Boring Surveys

Loyalty Program RFP Scorecard & Vendor Evaluation Guide

F&B Loyalty Programs: QSR vs. Fast Casual vs. Full Service 2026 Guide

2026 Sweepstakes & Promotions Compliance Guide

How to Launch a Loyalty Program in 90 Days

Loyalty Program Business Case: CEO, CFO, CTO & CMO Arguments

Loyalty Program ROI: The Complete Calculation Framework

Subscription Loyalty Programs: Reducing Churn Beyond the Trial Period

Loyalty Platform Migration: Complete Guide to Switching Without Losing Data

DTC & E-Commerce Loyalty Programs: Shopify App vs. Full-Service Platform

Loyalty Platform RFP: 30 Questions That Expose Real Vendor Capability

B2B Channel Loyalty Programs: Manufacturer & Distributor Guide 2026

AI-Driven Next Best Action in Loyalty: Beyond Next Best Offer

SPIFF vs. MDF vs. Commission: When to Use Each

Construction and Building Materials Loyalty Programs for Manufacturers

Channel Incentive Fraud: How to Stop Rebate Program Abuse

Mobile Wallet Loyalty: Apple Wallet, Google Wallet, and the Cardless Future

What CFOs Need to Know About Loyalty Program Liability in 2026

Distributor Incentives: Shifting from Rebates to Value-Based Loyalty

Incentive Compliance in Regulated Industries: A Marketer’s Guide

Millennial vs Gen Z Loyalty: How to Design Programs for Both

CPG Loyalty Programs: Building First-Party Data Without Retailers

Telecommunications Loyalty Programs: Retention Strategies

Gamification in Loyalty Programs: Beyond Points and Badges

Personalized Offers to Reduce Churn: A 7-Step Loyalty Playbook

Loyalty Programs and Promotions: The Hidden Cost of Separate Platforms

Loyalty Program Replatforming: Enterprise Migration Checklist 2026

Family Loyalty Accounts: A Strategy for Household Retention

Customer Loyalty Trends 2026: What's Actually Working for Program Managers

Loyalty Platform Buyer's Guide 2026: Enterprise vs SaaS vs Full-Service

Sustainability Loyalty: Reward Green Behavior Authentically

Automotive Dealer Incentive Programs: 2026 OEM Marketer's Guide

Pharmaceutical Channel Loyalty: Retaining Distributors & Pharmacies

Loyalty Program ROI: A CFO-Ready Business Case Template for 2026

Composable Loyalty Architecture: What Marketers Should Know Before Buying

The 2026 Guide to Coalition Loyalty Programs for B2B and B2C Marketers

Agentic AI in Loyalty Programs: What It Means for Your Marketing Team

The Loyalty Perception Gap: Why Your Program Feels Less Valuable

B2B Next Best Offers: Channel Incentives That Drive Pull-Through

How Brand Purpose Shapes Loyalty Program Design

What Customers Really Want in QSR Loyalty Programs

How to Design a Rewards Program Customers Value

API-First vs Traditional Loyalty Platforms for Modern Brands

How to Use Loyalty Programs to Drive Sustainable Purchasing Behavior

Buying Group Coverage Ratio: A B2B Revenue Signal

How Generative Loyalty Redefines Customer Engagement

Buying Groups: Your Practical 2026 Guide

Gift with Purchase: The Commercial Case and What Actually Works

How to Build a Loyalty Program That Drives Long-Term Growth

How Economics Shape Smarter, More Profitable Loyalty Programs

Seasonal Marketing Tactics for Lasting Customer Loyalty

How to Detect and Prevent Loyalty Program Fraud

How to Drive Customer Loyalty Using Behavioral Science

Channel Incentive Strategies: A Practical B2B Partner Success Framework

CPG Loyalty Programs: The Blind Spots Marketers Miss

CPG Loyalty Programs: Challenges, Fundamentals and Solutions

Liquor Marketing: First-Party Data and Loyalty Strategies

Ecosystem Loyalty: Should You Build, Join or Partner?

Retail Loyalty in 2026: Why Points Are No Longer the Point

Retail Loyalty Programs: A Practical Audit and Design Guide for 2026

B2B Loyalty Programs in 2026: Why “More Rewards” Is the Wrong Answer

B2B Loyalty in 2026: Solve the Economics, Data and ROI Gap

Financial Loyalty in 2026: Why Points Alone No Longer Build Real Loyalty

Financial Loyalty Programs: Fix Economics, Fraud and Engagement

Brandmovers Appoints Francesco Onorato as Director of Growth

Why Your Customer Loyalty Program Isn't Showing Results

Why Customer Retention Should Be Your Program's Top Priority

Headless Loyalty: The Future of Customer Engagement

5 Customer Retention Strategies That Build Long-Term Loyalty

Top 10 Customer Acquisition FAQs: Loyalty, Referrals and CAC

5 Customer Acquisition Strategies That Build Long-Term Loyalty

Zero-Party Data and Loyalty: Build Better Consumer Data

AI in Loyalty Programs: What It Should Actually Do for Your Program

7 Proven Strategies to Boost Your Loyalty Program's AOV

Peak Season Loyalty: Convert Shoppers Into Year-Round Members

Channel Loyalty vs Customer Loyalty: Why You Need Both

Top 10 Customer Retention FAQs: Rates, Metrics and Strategies

The Psychology of Customer Loyalty and Program Design

7 Ways To Promote Your Loyalty Program and Boost Awareness

Top 10 Loyalty Program Provider FAQs: Costs, Features and Fit

Sales Performance Incentives: Design, Run and Measure

Mastering Loyalty Program Optimization: Redemption Rates

Why Age and Income Don't Define Brand Loyalty Anymore

Channel Incentive Programs: 3 Factors for Lasting Success

Critical Steps to Build Effective B2B Incentive Programs

Post-Purchase Strategy: Proven Loyalty-Building Ideas

10 Instant Win Giveaway Ideas That Drive Engagement

Loyalty Data Analytics: 10 Challenges Holding Programs Back

5 Ways to Grow Customer Loyalty When Household Budgets Tighten

Global Incentive Programs: Running Them Across the US and Canada

Why Your Rebate Program Is Bleeding Money (And How to Stop It)

Emotional Loyalty: What Science Says and How to Measure It Right

Subscription Loyalty Programs: Reduce Churn and Boost Retention

10 Loyalty Program Myths That Are Killing Your Marketing Strategy

How B2B Reward Programs Help During Supply Chain Disruptions

How Customer Experience Drives Loyalty Program Profit

How to Inflation-Proof Your Loyalty Program: Rewards, Bundles and Promotions

3 Underused Loyalty Program Features and How to Activate Them

When to Launch a Loyalty Program: Readiness Signals and Timing

Contactless Loyalty Programs: NFC, Wallet Passes and QR Codes

How to Increase Loyalty Program Engagement With Promotions

Loyalty Programs and the Customer Journey: A Stage-by-Stage Guide

B2B Rebate Management: Process, Systems and Program Design

Receipt Validation for Loyalty Programs: 7 Benefits

Bank Loyalty Programs: What Actually Drives Customer Retention

Digital Marketing for Alcohol Brands: Tactics Within the Rules

Gamification in Sports Marketing: A Brand Activation Guide

How to Keep a Loyalty Program Fresh: 7 Steps After Launch

How to Design a Hotel Loyalty Program That Brings Guests Back

What Is the RFP Process? A Complete Guide for Marketers

Grocery Loyalty Programs: What the Best Programs Do Differently

Customer Journey Mapping for Loyalty Programs: A Practical Guide

B2B Churn Analysis: Early Warning Signs and How to Act on Them

B2B Customer Onboarding: Foundation for Long-Term Retention

7 B2B Customer Retention Strategies That Drive Long-Term Growth

Mobile App Engagement Strategies for Loyalty Programs

The Hidden Potential of Transit Loyalty Programs for Marketers

What is Loyalty Fatigue? How Brands Can Overcome Customer Burnout

Loyalty Programs in Regulated Industries: Compliance-First Design

SMS Loyalty Programs: How to Run Text Message Rewards Members Want

Understanding Customer Loyalty Personas: Complete Guide

Paid Loyalty Programs in Retail: How to Design a Premium Tier

Customer Data Synchronization for Loyalty Programs: A Practical Guide

Welcome Aboard the Ultimate Rewards Experience: Cruises.com Rewards Sets Sail

How to Choose a Loyalty Program Provider: 8 Key Considerations

B2B Promotions: How to Grow Sales With Loyalty and Incentives

How to Balance High-Value and Low-Cost Loyalty Program Rewards

Celebrate a Life Well Nourished with GT's Living Foods New Loyalty Program, Powered by Brandmovers

Thinker's Guide: Push the Boundaries of Hyper-Personalization, But Avoid Being Creepy

How Promotions Turn First-Time Buyers Into Repeat Customers

B2C Engagement Tactics That Work in B2B Channel Programs

Thinker's Guide to Loyalty: Not All Members Are Equal

Summer Promotion Ideas That Drive Customer Engagement

Sweepstakes Marketing Strategy: Plan, Integrate and Measure

Expanding Horizons: Brandmovers Acquires Award-Winning Agency, The A Team

Loyalty Program Analytics: Data, Measurement and Reporting

Choosing a SOC 2 Compliant Loyalty Program Provider: A Buyer's Guide

Post-Purchase Engagement: Touchpoints, Channels and KPIs

How to Differentiate Your Loyalty Program From Competitors

Loyalty Program Implementation Guide: From Planning to Launch Day

Channel Incentive Program Best Practices: A Practical Checklist

How to Test Loyalty Program Offers: Holdouts, Variables and Metrics

How to Promote a B2B Loyalty Program to Partners and Customers

Personalized Loyalty Programs: What to Personalize and How

A/B Testing a Loyalty Program: How to Run a Pilot Before Launch

How Quickly Can You Launch a Customer Loyalty Program?

Loyalty Program Integration: What to Connect and How

Retailer-Specific Promotions: Plan, Run and Measure Them

B2B Buyer Journey: Where Loyalty and Incentives Fit

Test a Loyalty Program With Promotions Before Launch

B2B Loyalty Program Benefits: What to Expect and Measure

How Loyalty Programs Can Modernize Public Transit

What Are Advergames? Types, Examples and How to Use Them

Loyalty Segmentation: 5 Ways to Build Better Campaigns

Loyalty Program Best Practices: 10 Steps to a Stronger Program

Leading Indicators of Loyalty Program Success: What to Track

Digital Promotion Use Cases: 7 Goals and How to Measure Them

Prizing Strategy: Quantity vs. Quality in Digital Promotions

Should You Cancel Your Loyalty Program? What to Try First

Using Partnerships to Build Rider Loyalty in Transit

Lottery Player Engagement: Apps, Gamification and Data

Promotional Calendar: How to Plan a Year of Promotions

Types of Digital Promotions and When to Use Each

How To Avoid These Common Loyalty Program Issues After Launch

Lottery Loyalty Program Benefits: The Business Case

Is Poor Customer Service Killing Your Loyalty Program?

Before You Run a Loyalty Promotion: 8 Questions to Answer

Loyalty Communication: 5 Ways to Keep Customers Coming Back

Point Breakage in Loyalty Programs: Rates, Causes and Fixes

Mobile Ticketing Adoption: How Transit Agencies Can Drive It

Public Transit Marketing: How to Reach Every Type of Rider

Transactional vs. Engagement Loyalty Programs: How to Shift

How Dynamic Segmentation Can Improve Your Loyalty Program

How to Boost Partner Participation in Your B2B Loyalty Program

Loyalty Program Onboarding Emails: Welcome Series Examples

Pending Points in B2B Loyalty Programs: When and How to Use Them

Loyalty Program Statistics for 2026: What US Data Shows

How Loyalty Programs Collect First-Party Data, and How to Use It

B2B Loyalty Program Statistics: What the Evidence Shows

Building Brand Trust: Why It Matters for Customer Loyalty

How to Increase Customer Lifetime Value: Formula and 8 Levers

What Factors Influence Customer Purchasing Decisions?

How To Write Loyalty Program FAQs