It is no question that the majority of society spends a decent amount of time scrolling through different social media platforms daily. Tying social accounts with a Learning Management System (LMS) is a great way to indirectly promote your brand and e-learning content while gathering information on key customer demographics.
Deciding not to integrate social channels into your LMS can lead your brand to miss out on potential customers and growth of engagement in your program. The following social networks can help ignite a social word of mouth while allowing your learning management system to be even more convenient and user-friendly to your average user.
Twitter is infamous for limiting the number of characters in a single tweet, however this is beneficial to promotions as it lets messages be short and to the point. Additionally, hashtags are golden opportunities to create mini-campaigns for your e-learning offers. A user linking their Twitter account with your brand’s LMS platform will be able to quickly send tweets out to share their course achievements with all of their followers. These tweets can be automated in the system to read a promotional message that recognizes the user for their accomplishments and pushes hashtags or direct links to sign up for your brand’s e-learning courses.
Twitter, compared to many other social media sites, is surprisingly not as cluttered with promotional content and still holds to be much more of a blog-style thread of communication. This can show to be beneficial as a lack of clutter gives your promotional content, mainly shared by your users, a higher reach and frequency amongst each user’s following base. Character limits also keep copy short and readable and therefore increases the chances that a new individual clicks on any added link to branded content or simply engages with your brand, building recognition.
Nearly a quarter of the Earth’s population are active users on Facebook, 2.7 billion as of 2020. This is to say that it is just about certain that every customer using your LMS program will have a Facebook that they are able to directly link to your brand’s platform. Facebook is especially essential to integrate with your LMS because it can have a function in sharing course accomplishments while also creating a community of your LMS users on its own platform. Many businesses utilize the creation of Facebook groups to encourage their customers to communicate with each other. A sense of community helps birth loyalty to your brand, having a Facebook community tied to your LMS program offerings will enable your users to stay engaged and complete more courses.
Brandmovers builds LMS platforms that give the brand total control of the narrative of courses and other content. We find that many clients choose to produce and upload instructional YouTube videos included in course modules as it is typically the best functional video source for the majority of users. Integrating YouTube to your LMS will lead customers to find your branded YouTube channel where you might have other promotional content. Growing a following across all social channels is imperative to a digital brand presence. With your LMS users being able to land directly on your channel through YouTube integrations, there can be a potential increase in subscribers, likes, and shares. All of which can also help your videos get indirectly exposed to other audiences through recommendations.
If your business is looking to use your LMS as a training platform for employees then integrating your LMS program with employee LinkedIn accounts is a great way to promote your business to other industries. Say for example that your business had a large group of direct sales representatives who could be continuously trained on new product or service features. You could utilize LMS to train them and have them connect their LinkedIn accounts to push announcements to their connections on work achievements. This is a win-win in an employee and employer relationship, your company would benefit from promotion and social data while your employee has added certifications and qualifications added to their LinkedIn portfolio.
Log-In via Social
Of course there is a possibility that not all of your LMS users decide to go out of their way to post a course update or certification to their social channels. To bypass this, as you may notice on many other sign-up processes, it is a good idea to offer the user to simply sign up for access to your courses and content by using their Facebook, Twitter, Google, and LinkedIn accounts. Doing this makes signing up much more convenient to the user as they do not have to worry about setting a password, what email to use or if they will get junk mail or not, part of many obstacles that plays a role in how customers decide to enroll in programs.
Knowledge Gained From Social Integrations
Integrating social accounts to your LMS program is not just done for fun but rather the potential for pooling valuable data. This data can be gathered from your users’ linked accounts such as, friend lists, their interests, what they like and dislike, etc. Having this information on hand and automated by the learning management system can assist your marketing department on developing new target leads, retargeting, and what message to send. Specifically with LMS, having this data can help decide what courses to push, how it can be taught in the most engaging way, and the content that should surround it.
When you set up a learning management system with Brandmovers, our team can assist in the growth of your business beyond technology. We pride ourselves on enabling our clients with best-in-class strategy so that they can utilize our programs at their highest potential. Get in touch with us today to learn more about what our LMS platform can do for your brand.