Subscribe to Email Updates

The One Thing That Could Be Killing Your Loyalty Program

No matter how well people like your product, your customer service plays a significant role in their opinion of your company and program. Customers wi...

Channel Incentives B2B Loyalty

5 essential Questions to Ask Yourself Before Running a Loyalty Promotion

The simplest of questions have the most complex answers. Running a promotion can be exciting, but don't let the nerves distract you from putting in th...

5 Ways To Grow Customer Loyalty Through Communication

Communication is key for a great business, especially when it comes to increasing customer loyalty. Communication helps to build consumer trust, which...

Customer Loyalty Loyalty Program

What Is Point Breakage And Why Should You Care?

There are many moving parts and terms of a loyalty or incentive program that contribute to its success. One aspect that some people aren’t familiar wi...

Customer Loyalty Transit

How to Increase Digital Adoption & Mobile App Usage Among Transit Riders

Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and w...

Loyalty Customer Loyalty

How To Market To Different Types of Transit Riders

When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely focusin...

Customer Loyalty Loyalty Strategy Transit

How Transit Authorities Can Build Public Transit Ridership

Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities ...

Customer Loyalty Loyalty Strategy Loyalty Program

Make the move from transaction-based to engagement-based loyalty programs

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer l...

Customer Loyalty Loyalty Strategy Loyalty Data

How Dynamic Segmentation Can Improve Your Loyalty Program

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data a...

B2B Loyalty Loyalty Program

How To Identify and Implement The Right Type Of Engagement Drivers For Your Channel Program

Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to have...