So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your loyal...
So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your loyal...
There are several ways a sales and channel incentive program can benefit and improve B2B marketing efforts across the board -- when done right. Simila...
While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality successful loyalty programs are cons...
Around just about every corner you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether i...
When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel incen...
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a surpris...
Developing brand loyalty among customers is useful for a number of reasons, from attracting new customers to retaining current ones. When customers ar...
Bain & Company has a great case study about how they helped their client identify and resolve a key issue:
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share, ...
The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a loyalty ...
