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Customer Loyalty

What Factors Influence Customer Purchasing Decisions?

There's a lot that goes into a purchase decision.

Loyalty Program

How To Write Loyalty Program FAQs

Including a section for Frequently Asked Questions (FAQs) is a valuable part of both running and promoting your loyalty program. Among its many uses, ...

Loyalty Loyalty Strategy

5 Emails To Boost Transit Loyalty Program Engagement

Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of ever...

Loyalty Customer Loyalty Loyalty Strategy

Getting Buy-In For Your Loyalty Program

Acrucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a st...

Loyalty

Tips To Motivate Loyalty Members To The Next Program Tier

Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the ...

Loyalty B2B Loyalty B2C Loyalty

What B2B Companies Can Learn From B2C

Most people are familiar with how organizations and companies are typically assigned into one of two sectors: B2B and B2C. It starts in the name: busi...

Loyalty Customer Loyalty

3 Real-Life Examples of Loyalty Programs That Build Relationships

At Brandmovers we're firm advocates for relationship-based customer loyalty program, not transaction-based. The concept is simple: relationship-based ...

Loyalty

How To Use Content To Grow Customer Loyalty

Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI ...

Loyalty Loyalty Strategy

Best Practices For Announcing Changes To Your Loyalty Program

If you're running a loyalty program, one rule to always follow is this: loyalty programs  should never be stagnant. Following a "set-it-and-forget-it"...

B2B Loyalty

How Manufacturers Use Personalization To Drive Customer Purchases

Customers across both B2B and B2C industries have changed how they purchase due to the internet. Traditionally B2B industry customer base emphasized c...