Consumer Brand Loyalty: What Three Retail Loyalty Leaders Have In Common

The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and #12...

B2B Loyalty

How Manufacturers Use Personalization To Drive Customer Purchases

Customers across both B2B and B2C industries have changed how they purchase due to the internet. Traditionally B2B industry customer base emphasized c...


Reimagining Loyalty For Today's Customer

Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer loyalty...


The Loyalty Program Features Customers (and Companies) Want

Despite the (at-times) fickleness of human nature, knowing what your customers want and what matters to their decision-making can pay off enormously. ...


Media Release: Brandmovers Launches Nespresso Sustainability Promotion To Encourage Consumer Recycling

Atlanta, GA. Brandmovers and Nespresso have launched the Nespresso #MySmallStepsSweepstakes in association with the 2019 limited-edition release of th...

Loyalty Loyalty Strategy

Measure Your Program Utilization With This Key Metric

The effort and time a company puts into building and launching a loyalty platform makes the time after launch seem like smooth sailing. Right?


Three Promotions Perfect For Launching A New Product

New product launches are exciting times! Your brand has gone through the process of designing concepts, building and testing, and making final tweaks....

Loyalty Loyalty Strategy

3 Examples of Unique Loyalty Strategies

Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in almost...


Prizing Strategy – The Quantity Over Quality Dilemma

There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, consumer tr...


Why Customer Retention Should Be One Of Your Program Goals

According to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers. Yet the focus tends to be on acqu...