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Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

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How to Detect and Prevent Loyalty Program Fraud

Loyalty Fraud: Stop Program Abuse Before It Costs You Loyalty programs are designed to ...
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How to Drive Customer Loyalty Using Behavioral Science

Introduction Customer loyalty is not only about price or product.
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Channel Incentive Strategies: A Practical B2B Partner Success Framework

Executive Summary Channel incentive strategies have entered a new era. The challenge is ...
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CPG Loyalty Programs: The Blind Spots Marketers Miss

CPG loyalty programs are no longer optional in North America’s competitive consumer ...
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CPG Loyalty Programs: Fundamentals, Challenges & Strategic Solutions for 2026

Introduction In an era where brand loyalty is expected to drop 25% in 2026, Consumer ...
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Powerful Liquor Marketing Strategies for 2026 Growth

Introduction In an increasingly competitive and regulated marketplace, liquor marketing ...
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Ecosystem Loyalty Programs: How Marketers Can Build Next-Gen Customer Loyalty

Introduction Traditional loyalty programs are no longer enough. Points, discounts, and ...
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Retail Loyalty in 2026: Why Points Are No Longer the Point

For decades, retail loyalty programs were built on a simple premise: reward customers for ...
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Retail Loyalty Programs: Fundamentals, Challenges & Strategic Solutions for 2026

Quick Takeaways Retail loyalty programs now generate an average 5.2x ROI, with 90% of ...
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B2B Loyalty Programs in 2026: Why “More Rewards” Is the Wrong Answer

For years, B2B loyalty programs have followed a familiar pattern: points, tiers, rebates, ...
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