Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates. Lack...
Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates. Lack...
So the entire world has just gone through an unprecedented shutdown in economic activity to prevent the spread of the COVID-19 virus. There has been a...
In the current public health crisis surrounding COVID-19, every company has to rethink many if not most aspects of their operations. Corporate knowled...
Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are sl...
Irecently watched the “Plastic Wars” episode on Frontline (viewable here). It was quite eye-opening, but for less-obvious reasons than were presented ...
As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or mi...
Most people who join loyalty programs have experienced losing out on rewards at one time or another. The redemptions which go unredeemed. The punch ca...
Once you’ve officially launched your loyalty program, you might be overly focused on making progress. You make plans to expand and incorporate some e...
Consumer loyalty and rewards programs have only gotten more popular as more B2C companies realize the unique advantages they offer towards customer re...
The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and #12...
