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Customer Loyalty Loyalty Strategy

Two End-of-Year Opportunities To Show Appreciation For Customer Loyalty

The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened, th...

Customer Loyalty Loyalty Data

How to Re-Engage at Risk Customers

When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more a...


Why Customer Retention Should Be One Of Your Program Goals

The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new customers...

Loyalty Healthcare Loyalty Strategy

Understanding Customer Churn

Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have ...

Loyalty Customer Loyalty

Why Building Brand Trust is Important

Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to ...

Loyalty Customer Loyalty Loyalty Program

Three Loyalty Program Features To Use More Often

When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program, cer...

Loyalty Customer Loyalty

How to Increase Customer Lifetime Value

Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to understand...

Loyalty Customer Loyalty Loyalty Data

Fun Ideas For Treating (Not Tricking) Loyalty Program Members

Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage ...

Customer Loyalty

Top Indicators That Your Brand Needs A Loyalty Program

Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers kee...

Customer Loyalty

What Factors Influence Customer Purchasing Decisions?

There's a lot that goes into a purchase decision.