The first step in starting a loyalty program is in getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
The first step in starting a loyalty program is in getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the ...
Most people are familiar with how organizations and companies are typically assigned into one of two sectors: B2B and B2C. It starts in the name: busi...
At Brandmovers we're firm advocates for relationship-based customer loyalty program, not transaction-based. The concept is simple: relationship-based ...
Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI ...
Loyalty programs should never be stagnant; following the "set-it-and-forget-it" mindset is one of the top reasons some loyalty programs fail. After pr...
Customers across both B2B and B2C industries have changed how they purchase due to the internet. Traditionally B2B industry customer base emphasized c...
The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of last...
Help loyalty program owners increase ROI and sustain growth from Direct Sales, Dealers/Channels, and Customers through design and strategic services. ...
Like many other industries, the customer loyalty industry felt the impact of COVID-19. More than ever subjects like convenience, value, and emotion pl...
