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Loyalty Loyalty Strategy

Understanding The Benefits Of Tiered Loyalty Programs

Around just about every corner you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether i...

Loyalty

Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty

If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a surpris...

Loyalty

Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty

Developing brand loyalty among customers is useful for a number of reasons, from attracting new customers to retaining current ones. When customers ar...

Loyalty

The Easy Way To Test-Start A Loyalty Program

There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share, ...

Loyalty Promotions

Here's How You Can Drive New Enrollments In Your Loyalty Program

The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a loyalty ...

Loyalty

Use Promotions To Put Some Excitement Into Your Loyalty Program

If your loyalty program has been active for a while, you might be looking for new  promotion ideas to help put some excitement into your user base. We...

Loyalty

Tips For Increasing Customer Engagement In Your Loyalty Program

Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates. Lack...

Loyalty COVID-19

As Quarantines Start To Lift Brands Are Asking...Now What?

So the entire world has just gone through an unprecedented shutdown in economic activity to prevent the spread of the COVID-19 virus. There has been a...

Loyalty COVID-19

5 Ways To Grow Customer Loyalty In Tough Times

Customer loyalty is viewed as a  challenging undertaking for companies even during periods of normalcy. As business operations across the globe are sl...

Loyalty

How Recycling Can Boost Brand Loyalty

Irecently watched the “Plastic Wars” episode on Frontline (viewable here). It was quite eye-opening, but for less-obvious reasons than were presented ...