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Loyalty

Consumer Brand Loyalty: What Three Retail Loyalty Leaders Have In Common

The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and #12...

Loyalty

Reimagining Loyalty For Today's Customer

Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer loyalty...

Loyalty

The Loyalty Program Features Customers (and Companies) Want

Despite the (at-times) fickleness of human nature, knowing what your customers want and what matters to their decision-making can pay off enormously. ...

Loyalty Loyalty Strategy

Measure Your Program Utilization With This Key Metric

The effort and time a company puts into building and launching a loyalty platform makes the time after launch seem like smooth sailing. Right?

Loyalty Loyalty Strategy

3 Examples of Unique Loyalty Strategies

Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in almost...

Loyalty

Why Customer Retention Should Be One Of Your Program Goals

According to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers. Yet the focus tends to be on acqu...

Loyalty Loyalty Strategy

Here Are The Perks Of Having A Loyalty Rewards Wishlist

It’s no coincidence that most retailers give customers the option to create product wishlists. In addition to being a proven method for increasing con...

Loyalty

7 Ways To Energize Your Loyalty Promotions

The key to any loyalty program’s success is its customers. And customer love loyalty programs – a 2017 national survey showed US consumers are holding...

Loyalty

4 Emails For Engaging Your Loyalty Program Members

Email marketing is one of the best methods for incentivizing customer behavior. This is especially true for loyalty programs, who’s success depending ...

Loyalty

How To Design a Tiered Rewards Program

A common issues with loyalty programs is failing to keep a customer engaged after the initial sign-up. Of course, the easiest solution is to make sure...