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Seven Strategies For Promoting Your Loyalty Program 

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SoCal Explorer Loyalty Program

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Understanding The Value and ROI Of Customer Loyalty Programs
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Channel Incentives

Smarter Incentives #1 - The Key To Winning More B2B Customer Loyalty

With the slew of challenges facing the B2B industry today - inflation, supply chain instability, rapidly evolving technology and workplace...


5 Essential Questions to Ask Before Running a Loyalty Promotion

The simplest of questions have the most complex answers. Running a promotion can be exciting, but don't let the nerves distract you from putting in...


3 Statistics That Show The Benefit of B2B Loyalty & Incentive Programs

While loyalty programs have long thrived in the B2C space, they’ve only recently begun to play a more prominent role in the B2B sector. As more...


Using A Channel Incentives Program To Drive Sales During Unsure Times

When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel...


Points To Consider When Designing A B2B Incentive Program

There are several ways a sales and channel incentive program can benefit and improve B2B marketing efforts across the board -- when done right....


Three Key Aspects Of A Successful Channel Incentive Program

For B2B organizations, channel partnerships are a strategic, mutually beneficial relationships that help drive sales, increase market share, and grow...