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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Gamification In Loyalty Programs: How to Ramp Up Customer Interactions

Gamification In Loyalty Programs: How to Ramp Up Customer Interactions

In a landscape where customer loyalty can make or break a brand, marketing professionals are constantly looking for strategies to keep customers engaged and returning for more. Enter gamification—a concept that has been gaining traction for its...

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Celebrate a Life Well Nourished with GT's Living Foods New Loyalty Program, Powered By Brandmovers

Celebrate a Life Well Nourished with GT's Living Foods New Loyalty Program, Powered By Brandmovers

In a world where health-conscious decisions are more valuable than ever, GT's Living Foods stands as a beacon for those seeking wellness from within....

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Go Beyond Discounts: Using Experiential Retail to Build Brand Loyalty

In today’s fiercely competitive market, brand loyalty is more valuable than gold. Some brands find success in attracting customers using discounts....

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Thinker's Guide: Push the Boundaries of Hyper-Personalization, But Avoid Being Creepy

The Thinker’s Guide to Loyalty Part 2 Personalization has become a cornerstone for building authentic brand experiences and relationships in consumer...

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How Enterprise Companies Use Loyalty Program Data

How Enterprise Companies Use Loyalty Program Data

Loyalty programs have come a long way since their inception. Once considered a simple tool to encourage repeat purchases, these programs have evolved...

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From Visitors to Loyal Customers: How Promotions Can Boost Repeat Business

From Visitors to Loyal Customers: How Promotions Boost Repeat Business

In the bustling world of digital marketing, converting fleeting website visitors into loyal customers is a golden ticket to sustained success. While...

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Is Your B2B Program Boring? Lessons from B2C Programs to Increase Engagement and Fun

Is Your B2B Program Boring? Lessons from B2C Programs to Increase Engagement and Fun

For B2B Marketers and Channel Managers, keeping your channel partners motivated and engaged is critical to success. However, many B2B channel...

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Thinker's Guide To Loyalty: Not All Loyalty Program Enrollees Are Created Equally

With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc., loyalty programs are more prevalent...

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6 Promotional Summer Campaign Ideas to Skyrocket Customer Engagement

Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can capture your audience’s...

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Proven Strategies To Help Build CPG Customer Loyalty

Proven Strategies To Help Build CPG Customer Loyalty

Customer loyalty is the driving force behind sustainable growth in the Consumer Packaged Goods (CPG) industry. In a world filled with choices, loyal...

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