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Brandmovers Blog

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06/10/2625 min read

AI-Driven Next Best Action in Loyalty: Beyond Next Best Offer

Discover how Next Best Action goes beyond Next Best Offer with the right offer, channel, ...
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06/09/2611 min read

SPIFF vs. MDF vs. Commission: When to Use Each

SPIFF, MDF, and commission each change a different behavior. Learn what each does and ...
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06/04/2621 min read

Construction and Building Materials Loyalty Programs for Manufacturers

Discover the complete loyalty design guide for building materials manufacturers, from ...
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06/03/2622 min read

Channel Incentive Fraud: How Distributors Game Rebate Programs (And How to Stop It)

Here's how channel incentive fraud works, how to detect it, and how to design it out of ...
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06/02/2618 min read

Mobile Wallet Loyalty: Apple Wallet, Google Wallet, and the Cardless Future

79% prefer loyalty programs without cards. Discover how wallet passes support dynamic ...
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05/26/2617 min read

What CFOs Need to Know About Loyalty Program Liability in 2026

Loyalty points create balance sheet liabilities under ASC 606 and IFRS 15. Learn what ...
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05/21/2622 min read

Distributor Incentives: Shifting from Rebates to Value-Based Loyalty

Rethink distributor incentives. Use sell-through data, MDF, training, and mid-year ...
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05/19/2618 min read

Incentive Compliance in Regulated Industries: A Marketer’s Guide

Incentives aren’t unethical—but in regulated industries, design determines compliance. ...
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05/14/2617 min read

Millennial vs Gen Z Loyalty: How to Design Programs for Both

Learn how loyalty programs should differ for Millennials and Gen Z across rewards, ...
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05/13/2622 min read

CPG Loyalty Programs: How Brands Without Retail Relationships Build First-Party Data Assets

Receipt validation gives CPG brands visibility beyond retail. Capture full-basket, ...
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