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Go Beyond Discounts: Using Experiential Retail to Build Brand Loyalty

In today’s fiercely competitive market, brand loyalty is more valuable than gold. Some brands find success in attracting customers using discounts. While discounts can drive a spike in sales, they often fail to foster the type of lasting customer...

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Thinker's Guide: Push the Boundaries of Hyper-Personalization, But Avoid Being Creepy

The Thinker’s Guide to Loyalty Part 2 Personalization has become a cornerstone for building authentic brand experiences and relationships in consumer...

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From Visitors to Loyal Customers: How Promotions Can Boost Repeat Business

From Visitors to Loyal Customers: How Promotions Boost Repeat Business

In the bustling world of digital marketing, converting fleeting website visitors into loyal customers is a golden ticket to sustained success. While...

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Is Your B2B Program Boring? Lessons from B2C Programs to Increase Engagement and Fun

Is Your B2B Program Boring? Lessons from B2C Programs to Increase Engagement and Fun

For B2B Marketers and Channel Managers, keeping your channel partners motivated and engaged is critical to success. However, many B2B channel...

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Thinker's Guide To Loyalty: Not All Loyalty Program Enrollees Are Created Equally

With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc., loyalty programs are more prevalent...

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6 Promotional Summer Campaign Ideas to Skyrocket Customer Engagement

Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can capture your audience’s...

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Proven Strategies To Help Build CPG Customer Loyalty

Proven Strategies To Help Build CPG Customer Loyalty

Customer loyalty is the driving force behind sustainable growth in the Consumer Packaged Goods (CPG) industry. In a world filled with choices, loyal...

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How to Elevate Your Marketing Strategy with Integrated Sweepstakes

In the busy and ever-changing climate of marketing, it takes more than just creativity to stand out among your competitors. It takes strategic...

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Expanding Horizons: Brandmovers Acquires Award-Winning Agency, The A Team

Brandmovers, Inc., a global leader in loyalty programs and promotions, is proud to announce the acquisition of The A Team, an award-winning brand...

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How to Use Loyalty Program Analytics to Grow Your Business

How to Use Loyalty Program Analytics to Grow Your Business

In today's data-driven world, customer loyalty programs have evolved far beyond simple point accrual systems. They are now sophisticated tools that...

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