There are many moving parts and terms of a loyalty or incentive program that contribute to its success. One aspect that some people aren’t familiar wi...
There are many moving parts and terms of a loyalty or incentive program that contribute to its success. One aspect that some people aren’t familiar wi...
Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and w...
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely focusin...
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities ...
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer l...
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data a...
Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to have...
In the past couple years companies have seen an increase in people spending more time shopping online. This is a great opportunity to implement incent...
B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key bu...
Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to feel...
