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Loyalty Program

How to achieve your brand goals using your loyalty program

Every business should have a set list of brand goals that they set to try and achieve. Brand goals not only give your business something tangible and ...

Customer Loyalty lottery

How the lottery industry can drive more player engagement

When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of enjoyment...

Promotions Loyalty Program

Bouncing Back From Inflation Using Loyalty Programs & Promotions

With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your custo...

B2B Loyalty

What's in Store for B2B Loyalty in 2023?

While it's normal to get in a routine with your marketing plan, you want to make sure that you aren’t plateauing due to a lack of change. Adapting to ...

Year of Promotions: Quick Guide to Setting Up A Promotional Calendar

Setting up your content calendar for the year is an exciting task but can seem daunting. This is the time to get an overview of what your content will...

Customer Loyalty

What's in store for Customer Loyalty in 2023

At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to g...

Promotions Loyalty Strategy

A Guide To Promotion Types

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promot...

B2B Loyalty Incentive Programs

Smarter Incentives #2 - Feeling Like Your B2B Incentive Program Has Stalled? This Could Be The Issue

Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and ...

Channel Incentives B2B Loyalty Incentive Programs

Smarter Incentives #1 - The Key To Winning More B2B Customer Loyalty

With the slew of challenges facing the B2B industry today - inflation, supply chain instability, rapidly evolving technology and workplace environment...

Loyalty Loyalty Strategy Loyalty Program

How To Avoid These Common Loyalty Program Issues After Launch

Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect al...