If you've done any research into loyalty programs or loyalty program design, chances are you've seen the claim "Keep loyalty programs simple!" But w...
If you've done any research into loyalty programs or loyalty program design, chances are you've seen the claim "Keep loyalty programs simple!" But w...
Around just about every corner you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether i...
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a surpris...
Developing brand loyalty among customers is useful for a number of reasons, from attracting new customers to retaining current ones. When customers ar...
Bain & Company has a great case study about how they helped their client identify and resolve a key issue:
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share, ...
The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a loyalty ...
If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base. We...
Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates. Lack...
So the entire world has just gone through an unprecedented shutdown in economic activity to prevent the spread of the COVID-19 virus. There has been a...
