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Customer Loyalty

What 'Keep Your Loyalty Program Simple' Actually Means

  If you've done any research into loyalty programs or loyalty program design, chances are you've seen the claim "Keep loyalty programs simple!" But w...

Loyalty Loyalty Strategy

Understanding The Benefits Of Tiered Loyalty Programs

Around just about every corner you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether i...


Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty

If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a surpris...


Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty

Developing brand loyalty among customers is useful for a number of reasons, from attracting new customers to retaining current ones. When customers ar...

financial services Offer Management Platform

How Improving The Customer Experience Leads To Profit

Bain & Company has a great case study about how they helped their client identify and resolve a key issue:


The Easy Way To Test-Start A Loyalty Program

There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share, ...

Loyalty Promotions

Here's How You Can Drive New Enrollments In Your Loyalty Program

The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a loyalty ...


Use Promotions To Put Some Excitement Into Your Loyalty Program

If your loyalty program has been active for a while, you might be looking for new  promotion ideas to help put some excitement into your user base. We...


Tips For Increasing Customer Engagement In Your Loyalty Program

Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates. Lack...

Loyalty COVID-19

As Quarantines Start To Lift Brands Are Asking...Now What?

So the entire world has just gone through an unprecedented shutdown in economic activity to prevent the spread of the COVID-19 virus. There has been a...