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Promotions

Three Promotions Perfect For Launching A New Product

New product launches are exciting times! Your brand has gone through the process of designing concepts, building and testing, and making final tweaks....

Loyalty Loyalty Strategy

3 Examples of Unique Loyalty Strategies

Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in almost...

Promotions

Prizing Strategy – The Quantity Over Quality Dilemma

There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, consumer tr...

Loyalty

Why Customer Retention Should Be One Of Your Program Goals

According to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers. Yet the focus tends to be on acqu...

Promotions

How To Execute Promotions in Top Social Media Platforms

In today’s world, every brand wants to engage their brand advocates in social media. And there are a number of great ways to do just that, including p...

Loyalty Loyalty Strategy

Here Are The Perks Of Having A Loyalty Rewards Wishlist

It’s no coincidence that most retailers give customers the option to create product wishlists. In addition to being a proven method for increasing con...

Loyalty

7 Ways To Energize Your Loyalty Promotions

The key to any loyalty program’s success is its customers. And customer love loyalty programs – a 2017 national survey showed US consumers are holding...

Loyalty

4 Emails For Engaging Your Loyalty Program Members

Email marketing is one of the best methods for incentivizing customer behavior. This is especially true for loyalty programs, who’s success depending ...

Loyalty

How To Design a Tiered Rewards Program

A common issues with loyalty programs is failing to keep a customer engaged after the initial sign-up. Of course, the easiest solution is to make sure...

Loyalty

Consumer Loyalty and Behavior In The Digital Age

Consumers today have high expectations of brands to deliver an up-to-date technological experience. The way consumers interact with brands has shifted...