Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are m...
Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are m...
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected ar...
For any brand looking to create a higher awareness and presence in their respective markets, generation Z is all the talk. Gen Z is populated by those...
With the virus still looming and causing second and third waves of infection, the importance of adapting to a world of contactless experiences is grow...
It is no question that the majority of society spends a decent amount of time scrolling through different social media platforms daily. Tying social a...
More and more companies are beginning to see the important of effectively utilizing data to drive their business decisions. But to put it bluntly, dat...
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands n...
Despite the (at-times) fickleness of human nature, knowing what your customers want and what matters to their decision-making can pay off enormously. ...
When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel incen...
There are several ways a sales and channel incentive program can benefit and improve B2B marketing efforts across the board -- when done right. Simila...
