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The B2B environment is evolving, impacting how we establish and sustain business connections. Although trust and dependability remain essential, innovative approaches such as loyalty and incentive programs have ushered in a fresh era of engaging and...
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In an era where customer relationships are the gold standard for brand success, personalization isn't just a trend; it's an evolution of customer...
Whether you're looking to attract new customers, boost revenue from existing clients, or cultivate brand loyalty over the long term, running a...
Once companies decide to start pursuing a loyalty program, several questions begin to emerge: how much does it cost? What resources do we need? How...
In today's highly competitive market, a loyalty program operating alone in a silo just isn't going to survive for long. For a loyalty program to...
Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...
When choosing a loyalty program provider there are a number of factors to take into account before choosing “the one”. You need to sit down and see...
The way that retailers approach marketing and promotions has seen some changes in the past couple years. Customers are expecting more than just a...
In today's competitive B2B market, identifying key touch points and selling points throughout the buyer journey is essential to attracting and...
Gathering and analyzing your program's metrics and data is key to making accurate predictions to grow your program and your customer’s experience. If...
