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Loyalty Guides

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Seven Strategies For Promoting Your Loyalty Program 

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Featured Case Study
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SoCal Explorer Loyalty Program

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Featured Resource

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Understanding The Value and ROI Of Customer Loyalty Programs
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How To Find Loyalty Building Opportunities All Throughout The Year

Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and...


Mastering the art of measuring customer loyalty

Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are...


How to achieve your brand goals using your loyalty program

Every business should have a set list of brand goals that they set to try and achieve. Brand goals not only give your business something tangible and...


How the lottery industry can drive more player engagement

When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of...


Bouncing Back From Inflation Using Loyalty Programs & Promotions

With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your...


What's in Store for B2B Loyalty in 2023?

While it's normal to get in a routine with your marketing plan, you want to make sure that you aren’t plateauing due to a lack of change. Adapting to...


Year of Promotions: Quick Guide to Setting Up A Promotional Calendar

Setting up your content calendar for the year is an exciting task but can seem daunting. This is the time to get an overview of what your content...


What's in store for Customer Loyalty in 2023

At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to...


A Guide To Promotion Types

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S.,...


Feeling Like Your B2B Incentive Program Has Stalled? This Could Be Why

Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and...