As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands n...
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands n...
Despite the (at-times) fickleness of human nature, knowing what your customers want and what matters to their decision-making can pay off enormously. ...
When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel incen...
There are several ways a sales and channel incentive program can benefit and improve B2B marketing efforts across the board -- when done right. Simila...
So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your loyal...
For B2B organizations, channel partnerships are a strategic, mutually beneficial relationships that help drive sales, increase market share, and grow ...
While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality successful loyalty programs are cons...
If you've done any research into loyalty programs or loyalty program design, chances are you've run across the phrase "Keep loyalty programs simple!" ...
Around just about every corner you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether i...
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a surpris...
