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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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7 Questions To Ask When Evaluating A Loyalty Program

When choosing a loyalty program provider there are a number of factors to take into account before choosing “the one”. You need to sit down and see where your business is currently versus how you would like to see it grow and determine the best way...

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5 Ways To Drive Customer Engagement With Retailer-Specific Promotions

The way that retailers approach marketing and promotions has seen some changes in the past couple years. Customers are expecting more than just a...

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How B2B Loyalty & Incentive Programs Can Elevate The B2B Buyer Journey

How B2B Loyalty & Incentive Programs Can Elevate The B2B Buyer Journey

In today's competitive B2B market, identifying key touch points and selling points throughout the buyer journey is essential to attracting and...

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How Loyalty Data Helps Marketers Make Better Predictions

Gathering and analyzing your program's metrics and data is key to making accurate predictions to grow your program and your customer’s experience. If...

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The Easy Way To Test-Start A Customer Loyalty Program

The Easy Way To Test-Start A Customer Loyalty Program

There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...

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5 Unexpected Benefits From Launching A B2B Loyalty Program

5 Unexpected Benefits From Launching A B2B Loyalty Program

In today's market, having a successful loyalty program takes more than a visually appealing dashboard and good rewards. However, if you put the...

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How To Increase Customer Loyalty During The Holiday Season

'Tis The Season - How To Grow Customer Loyalty During The Holidays

With the holidays just around the corner, it’s time to start thinking about what you can do as a loyalty marketer to build customer loyalty over this...

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How Businesses Can Overcome Customer Challenges With Loyalty Data

No matter what industry you are in, there are always going to be challenges that your brand needs to overcome. It’s important to be proactive when...

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How Loyalty Programs Can Modernize Public Transit

The public transit industry is at a crucial turning point with declining ridership, aging infrastructure, and increased demand. Keeping up with the...

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Winning Over Today's B2B Customers: Strategies for Building Loyalty

In today's competitive business landscape, customer loyalty is more valuable than ever, especially in the world of B2B. A loyal customer base serves...

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