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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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Metrolink loyalty program case study CTA
SoCal Explorer Loyalty Program

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What Are Advergames? Uses & Examples

Discover the world of advergames, an interactive and exciting form of video games designed to promote products, services, and brands. Created by advertising agencies, these games aim to boost brand awareness and engagement while providing an...

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5 Ways To Improve Loyalty Marketing Campaigns Using Data Segmentation

5 Ways To Improve Loyalty Marketing Campaigns Using Data Segmentation

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...

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Top Mechanics and Features Every Loyalty Program Needs in 2023

Top Mechanics and Features Every Loyalty Program Needs in 2023

Customer loyalty programs are evolving and improving with new features every day. In order for your loyalty program to stay ahead of your...

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Promotions 2.0 - How To Create More Effective Promotional Campaigns

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...

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3 Ways CMOs Can Boost Customer Retention

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...

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Supercharge Your Loyalty Strategy with These Best Practices

Are you tired of your loyalty program failing to engage customers? Have you tried different tactics, but still not achieving the results you hoped...

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4 Tactics to Ensure Your Loyalty Program is Generating Revenue

4 Ways to Ensure Your Loyalty Program is Generating Revenue

After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you...

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The Key Things To Know About Managing Loyalty Program Liability

Loyalty programs have become an integral part of most marketing strategies, and for good reason. They help create lasting and profitable...

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One Key Factor To Consider When Picking A Loyalty Program Provider

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...

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Uncovering the Leading Indicators of a Successful Loyalty Program

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...

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