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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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Metrolink loyalty program case study CTA
SoCal Explorer Loyalty Program

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Creating A Customer Engagement Strategy
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The Key Things To Know About Managing Loyalty Program Liability

Loyalty programs have become an integral part of most marketing strategies, and for good reason. They help create lasting and profitable relationships with customers. However, while loyalty programs may seem like a straightforward marketing tool,...

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One Key Factor To Consider When Picking A Loyalty Program Provider

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...

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Uncovering the Leading Indicators of a Successful Loyalty Program

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...

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How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...

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7 uses for running a digital promotion

Running a digital promotion is key to getting your customers involved with your brand and loyalty program while also giving them the chance to earn...

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Three Promotions To Help Your Brand Launch A New Product

Three Promotions To Help Your Brand Launch A New Product

New product launches are exciting times! Your brand has gone through the process of designing concepts, building and testing, and making final...

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Prizing Strategy – The Quantity Over Quality Debate

There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, consumer...

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Relationship Marketing- Guiding Customers From Attraction To Advocacy

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...

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Why Canceling Your Loyalty Program Is The Last Thing You Should Do

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...

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Using Partnerships to Build Rider Loyalty

The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that...

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