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Whether you're looking to attract new customers, boost revenue from existing clients, or cultivate brand loyalty over the long term, running a customer loyalty or rewards program is a key strategy to utilize for meeting business goals. However, the...
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Once companies decide to start pursuing a loyalty program, several questions begin to emerge: how much does it cost? What resources do we need? How...
In today's highly competitive market, a loyalty program operating alone in a silo just isn't going to survive for long. For a loyalty program to...
Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...
When choosing a loyalty program provider there are a number of factors to take into account before choosing “the one”. You need to sit down and see...
The way that retailers approach marketing and promotions has seen some changes in the past couple years. Customers are expecting more than just a...
In today's competitive B2B market, identifying key touch points and selling points throughout the buyer journey is essential to attracting and...
Gathering and analyzing your program's metrics and data is key to making accurate predictions to grow your program and your customer’s experience. If...
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...
In today's market, having a successful loyalty program takes more than a visually appealing dashboard and good rewards. However, if you put the...
