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Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and engagement, and much more – if executed correctly. However, these promotions also require careful navigation...
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When choosing a loyalty program provider there are a number of factors to take into account before choosing “the one”. You need to sit down and see...
The way that retailers approach marketing and promotions has seen some changes in the past couple years. Customers are expecting more than just a...
In today's competitive B2B market, identifying key touch points and selling points throughout the buyer journey is essential to attracting and...
Gathering and analyzing your program's metrics and data is key to making accurate predictions to grow your program and your customer’s experience. If...
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...
In today's market, having a successful loyalty program takes more than a visually appealing dashboard and good rewards. However, if you put the...
With the holidays just around the corner, it’s time to start thinking about what you can do as a loyalty marketer to build customer loyalty over this...
No matter what industry you are in, there are always going to be challenges that your brand needs to overcome. It’s important to be proactive when...
The public transit industry is at a crucial turning point with declining ridership, aging infrastructure, and increased demand. Keeping up with the...
