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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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SoCal Explorer Loyalty Program

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7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests

7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests

Digital promotions have become an essential tool in modern marketing strategies, capturing customer attention and driving engagement like never before. Running a digital promotion is key to getting your customers involved with your brand or your...

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Three Promotions To Help Your Brand Launch A New Product

Three Promotions To Help Your Brand Launch A New Product

New product launches are exciting times! Your brand has gone through the process of designing concepts, building, and testing, and making final...

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Prizing Strategy – The Quantity Over Quality Debate

There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, and...

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Relationship Marketing- Guiding Customers From Attraction To Advocacy

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...

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Why Canceling Your Loyalty Program Is The Last Thing You Should Do

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...

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Using Partnerships to Build Rider Loyalty

The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that...

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Debunking Loyalty Program Myths

There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research...

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How To Find Loyalty Building Opportunities All Throughout The Year

Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and...

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Mastering the art of measuring customer loyalty

Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are...

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How To Achieve Brand Goals Using A Customer Loyalty Program

How To Achieve Brand Goals Using A Customer Loyalty Program

Every business should have a set list of brand goals that they set to try and achieve. Brand goals not only give your business something tangible and...

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