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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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The Power of Receipt Validation: How it Helps Build Your Customer Understanding

Every day, businesses receive a steady stream of transactional data, including purchases, product information, and customer details. Receipt validation is the process of analyzing this data so that businesses can develop a better understanding of...

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How to Grow Sales and Marketing ROI with an Integrated Loyalty Program

How To Grow Sales & Marketing Results With Integrated Loyalty Programs

In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and...

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What Are Advergames? Uses & Examples

Discover the world of advergames, an interactive and exciting form of video games designed to promote products, services, and brands. Created by...

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5 Ways To Improve Loyalty Marketing Campaigns Using Data Segmentation

5 Ways To Improve Loyalty Marketing Campaigns Using Data Segmentation

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...

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Top Mechanics and Features Every Loyalty Program Needs in 2023

Top Mechanics and Features Every Loyalty Program Needs in 2023

Customer loyalty programs are evolving and improving with new features every day. In order for your loyalty program to stay ahead of your...

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Promotions 2.0 - How To Create More Effective Promotional Campaigns

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...

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3 Ways CMOs Can Boost Customer Retention

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...

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Supercharge Your Loyalty Strategy with These Best Practices

Are you tired of your loyalty program failing to engage customers? Have you tried different tactics, but still not achieving the results you hoped...

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4 Tactics to Ensure Your Loyalty Program is Generating Revenue

4 Ways to Ensure Your Loyalty Program is Generating Revenue

After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you...

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The Key Things To Know About Managing Loyalty Program Liability

Loyalty programs have become an integral part of most marketing strategies, and for good reason. They help create lasting and profitable...

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