There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their customers. Both parties receive value from a loyalty program: for the business the value comes from growing...
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What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...
Digital promotions have become an essential tool in modern marketing strategies, capturing customer attention and driving engagement like never...
New product launches are exciting times! Your brand has gone through the process of designing concepts, building, and testing, and making final...
There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, and...
To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...
There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...
The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that...
There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research...
Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and...
