The One Thing That Could Be Killing Your Loyalty Program
No matter how well people like your product, your customer service plays a significant role in their opinion of your company and program. Customers...
5 Essential Questions to Ask Before Running a Loyalty Promotion
The simplest of questions have the most complex answers. Running a promotion can be exciting, but don't let the nerves distract you from putting in...
5 Ways To Grow Customer Loyalty Through Communication
Communication is key for a great business, especially when it comes to increasing customer loyalty. Communication helps to build consumer trust,...
What Is Point Breakage And Why Should You Care?
There are many moving parts and terms of a loyalty or incentive program that contribute to its success. One aspect that some people aren’t familiar...
How to Increase Digital Adoption & App Usage Among Transit Riders
Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and...
How To Market To Different Types of Transit Riders
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...
How Transit Authorities Can Build Public Transit Ridership
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
Moving from transaction-based to engagement-based loyalty programs
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
Identify & Implement Engagement Drivers For Your Channel Program
Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to...