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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Gamification

Gamification In Loyalty Programs: How to Ramp Up Customer Interactions

Gamification In Loyalty Programs: How to Ramp Up Customer Interactions

In a landscape where customer loyalty can make or break a brand, marketing professionals are constantly looking for strategies to keep customers...

Loyalty Strategy Loyalty Program Gamification
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Play by the Rules: Top Legal Guidelines To Know For Sweepstakes, Contests, & Promotions

Play by the Rules: Top Legal Guidelines For Sweepstakes, Contests, & More

Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...

Customer Loyalty Promotions Gamification Sweepstakes
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What Are Advergames? Uses & Examples

Discover the world of advergames, an interactive and exciting form of video games designed to promote products, services, and brands. Created by...

Promotions Gamification Advergames Brand Engagement
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