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Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your program in-house, and another is to partner with a loyalty program provider who can offer the platform...
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There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...
What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...
Digital promotions have become an essential tool in modern marketing strategies, capturing customer attention and driving engagement like never...
New product launches are exciting times! Your brand has gone through the process of designing concepts, building, and testing, and making final...
There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, and...
To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...
There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...
The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that...
There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research...
