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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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SoCal Explorer Loyalty Program

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Creating A Customer Engagement Strategy
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Feeling Like Your B2B Incentive Program Has Stalled? This Could Be Why

Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and achieving objectives is their top priority. However what some of them don’t realize is the subtle...

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Smarter Incentives #1 - The Key To Winning More B2B Customer Loyalty

With the slew of challenges facing the B2B industry today - inflation, supply chain instability, rapidly evolving technology and workplace...

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How To Avoid These Common Loyalty Program Issues After Launch

Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...

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Top Integrations To Look For In A Loyalty Program Provider

When it comes to unlocking the full possibilities of what a loyalty program can do, one aspect brands shouldn’t overlook is integrations. A loyalty...

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4 Perks Loyalty Programs Provide For Lotteries

Not many people might associate loyalty and lottery programs together. But in reality lotteries can benefit significantly from establishing loyalty...

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The One Thing That Could Be Killing Your Loyalty Program

No matter how well people like your product, your customer service plays a significant role in their opinion of your company and program. Customers...

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5 Essential Questions to Ask Before Running a Loyalty Promotion

The simplest of questions have the most complex answers. Running a promotion can be exciting, but don't let the nerves distract you from putting in...

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5 Ways To Grow Customer Loyalty Through Communication

Communication is key for a great business, especially when it comes to increasing customer loyalty. Communication helps to build consumer trust,...

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What Is Point Breakage And Why Should You Care?

There are many moving parts and terms of a loyalty or incentive program that contribute to its success. One aspect that some people aren’t familiar...

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How to Increase Digital Adoption & App Usage Among Transit Riders

Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and...

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