How To Market To Different Types of Transit Riders
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely focusing on just one or two.
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How Transit Authorities Can Build Public Transit Ridership
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
Moving from transaction-based to engagement-based loyalty programs
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
Identify & Implement Engagement Drivers For Your Channel Program
Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to...
Why Anytime is a Good Time to Launch a Loyalty Program
In the past couple years companies have seen an increase in the need to offer customers more value and customization in order to stay ahead of...
How To Boost Partner Participation In Your B2B Loyalty Program
B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...
Ways to Incorporate Gamification Into Your Loyalty Program
Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to...
Top Benefits Of Using A B2B Loyalty and Incentive Program
Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...
4 Emails to Successfully Onboard New Loyalty Program Members
Onboarding is one of the most important processes for helping your loyalty program succeed. If you don’t create a connection and engage with the...