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Relationship Marketing- Guiding Customers From Attraction To Advocacy

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building meaningful relationships while also cultivating stronger customer engagement to hopefully build customer...

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Why Canceling Your Loyalty Program Is The Last Thing You Should Do

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...

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Using Partnerships to Build Rider Loyalty

The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that...

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Debunking Loyalty Program Myths

There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research...

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How To Find Loyalty Building Opportunities All Throughout The Year

Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and...

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Mastering the art of measuring customer loyalty

Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are...

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How To Achieve Brand Goals Using A Customer Loyalty Program

How To Achieve Brand Goals Using A Customer Loyalty Program

Every business should have a set list of brand goals that they set to try and achieve. Brand goals not only give your business something tangible and...

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How the lottery industry can drive more player engagement

When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of...

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Bouncing Back From Inflation Using Loyalty Programs & Promotions

With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your...

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What's In Store For B2B Loyalty In 2023? 4 Trends In The Upcoming Year

What's In Store For B2B Loyalty In 2023?

As we step into 2023, the landscape of B2B loyalty and incentive programs is poised for significant transformation. Businesses are increasingly...

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