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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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The Key To Winning More B2B Customer Loyalty - Smarter Incentives

Smarter Incentives #1 - The Key To Winning More B2B Customer Loyalty

With the slew of challenges facing the B2B industry today - inflation, supply chain instability, rapidly evolving technology and workplace environments - it’s no wonder that businesses are feeling increasing pressure to stay competitive and prevent...

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How To Avoid These Common Loyalty Program Issues After Launch

Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...

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Top Loyalty Program Integrations To Look For In A Loyalty Platform

Top Loyalty Program Integrations To Look For In A Loyalty Platform

When it comes to unlocking the full possibilities of what a customer loyalty program can do, one aspect brands shouldn’t overlook is integrations. A...

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4 Perks Loyalty Programs Provide For Lotteries

Not many people might associate loyalty and lottery programs together. But in reality lotteries can benefit significantly from establishing loyalty...

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Poor Customer Service Is The One Thing That Is Killing Your Loyalty Program

The One Thing That Could Be Killing Your Loyalty Program? Poor Customer Service

Customer expectations have skyrocketed. More and more consumers want not only quality products but also exceptional service experiences. Retailers...

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5 Essential Questions to Ask Before Running a Loyalty Promotion

The simplest of questions have the most complex answers. Running a promotion can be exciting, but don't let the nerves distract you from putting in...

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5 Ways To Grow Customer Loyalty Through Communication

5 Ways To Grow Customer Loyalty Through Communication

In today’s highly competitive market, customer loyalty is more crucial than ever. It’s not just about making a sale; it's about building...

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Why You Should Care About Your Loyalty Program's Point Breakage Rate

What Is Point Breakage In Loyalty Programs And Why Should You Care?

There are many moving parts and elements of a customer loyalty or incentive program that contribute to its success. One of those elements is ensuring...

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How to Increase Digital Adoption & App Usage Among Transit Riders

Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and...

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How To Market To Different Types of Transit Riders

When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...

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