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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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How Transit Authorities Can Build Public Transit Ridership

Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities across the country and globe rose to the challenge and took the chance to implement beneficial...

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How To Switch From Transaction-Based To Engagement-Based Loyalty Programs

Moving From Transaction-Based To Engagement-Based Loyalty Programs

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...

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How Dynamic Segmentation Can Improve Your Loyalty Program

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...

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Identify & Implement Engagement Drivers For Your Channel Program

Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to...

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Why Anytime is a Good Time to Launch a Loyalty Program

In the past couple years companies have seen an increase in the need to offer customers more value and customization in order to stay ahead of...

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How To Boost Partner Participation In Your B2B Loyalty Program

B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...

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Ways to Incorporate Gamification Into Your Loyalty Program

Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to...

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Top Benefits Of Using A B2B Loyalty and Incentive Program

Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...

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Mastering Loyalty Program Onboarding: 4 Essential Email Templates for Success

Onboarding is a critical process that can make or break your loyalty program's success. A well-executed onboarding strategy not only creates a strong...

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How to Use Pending Points In B2B Incentive or Loyalty Programs

How to Use Pending Points In B2B Incentive or Loyalty Programs

Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as...

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