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The simplest of questions have the most complex answers. Running a promotion can be exciting, but don't let the nerves distract you from putting in the grunt work. Make sure you have clear and concise answers to the following questions before...
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In today’s highly competitive market, customer loyalty is more crucial than ever. It’s not just about making a sale; it's about building...
There are many moving parts and elements of a customer loyalty or incentive program that contribute to its success. One of those elements is ensuring...
Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and...
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to...
In the past couple years companies have seen an increase in the need to offer customers more value and customization in order to stay ahead of...
