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Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and wants. More transit agencies are embracing and implementing new technologies (like contactless...
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When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to...
In the past couple years companies have seen an increase in the need to offer customers more value and customization in order to stay ahead of...
B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...
Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to...
Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...
