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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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6 Reasons Why Your Customer Loyalty Program Isn’t Showing Results

Understanding Why Your Customer Loyalty Program Isn’t Showing Results

Customer loyalty programs are a great way for companies to build long-lasting relationships with their customers and reward them for being repeat buyers of their products. After developing a loyalty program for customers the last thing brands want...

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3 Statistics That Show The Benefit of B2B Loyalty & Incentive Programs

While loyalty programs have long thrived in the B2C space, they’ve only recently begun to play a more prominent role in the B2B sector. As more...

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3 End-of-Year Opportunities Grow Customer Loyalty During The Holidays

3 End-of-Year Opportunities Grow Customer Loyalty During The Holidays

The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened,...

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How to Re-Engage at Risk Customers

When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more...

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Why Customer Retention Should Be One Of Your Program Goals

The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...

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Understanding Customer Churn

Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...

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Why Building Brand Trust is Important

Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to...

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Three Loyalty Program Features To Use More Often

When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...

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Four Ways To Increase Customer Lifetime Value

Four Ways To Increase Customer Lifetime Value

Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to...

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Fun Ideas For Treating (Not Tricking) Loyalty Program Members

Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...

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