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Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data collected will help your team know what trends are out and what’s new to implement into your program....
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Loyalty metrics are key for gauging how your loyalty program is performing. These metrics are important to know and keep track of because they keep...
In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies...
Channel incentive programs are a huge benefit to B2B businesses. They help forge stronger partnerships, increase sales and growth, drive better...
Customer loyalty programs are a great way for companies to build long-lasting relationships with their customers and reward them for being repeat...
While loyalty programs have long thrived in the B2C space, they’ve only recently begun to play a more prominent role in the B2B sector. As more...
The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened,...
When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more...
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...
Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...
