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Most people are familiar with how organizations and companies are typically assigned to one of two sectors: B2B and B2C. It starts in the name: business-to-business (B2B) and business-to-consumer (B2C), and each has its unique traits, customs, and...
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At Brandmovers we're firm advocates for relationship-based customer loyalty programs, not transaction-based. The concept is simple:...
Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI...
If you're running a customer loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a...
Customers across both B2B and B2C industries have changed how they purchase due to the Internet. Traditionally B2B industry customer base emphasized...
The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of last...
Help loyalty program owners increase ROI and sustain growth from Direct Sales, Dealers/Channels, and Customers through design and strategic services....
Like many other industries, the customer loyalty industry felt the impact of COVID-19. More than ever subjects like convenience, value, and emotion...
Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are...
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...
