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The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new customers, simply for the reason that looks better on paper.
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Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...
Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to...
When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...
Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to...
Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...
Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers...
There's a lot that goes into a purchase decision.
Including a section for Frequently Asked Questions (FAQs) is a valuable part of both running and promoting your loyalty program. Among its many uses,...
Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of...
