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Customers across both B2B and B2C industries have changed how they purchase due to the Internet. Traditionally B2B industry customer base emphasized competence, expertise, and delivering products on time and within budget. On the flip side, B2C...
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The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of last...
Help loyalty program owners increase ROI and sustain growth from Direct Sales, Dealers/Channels, and Customers through design and strategic services....
Like many other industries, the customer loyalty industry felt the impact of COVID-19. More than ever subjects like convenience, value, and emotion...
Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are...
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...
For any brand looking to create a higher awareness and presence in their respective markets, generation Z is all the talk. Gen Z is populated by...
With the virus still looming and causing second and third waves of infection, the importance of adapting to a world of contactless experiences is...
It is no question that the majority of society spends a decent amount of time scrolling through different social media platforms daily. Tying social...
More and more companies are beginning to see the important of effectively utilizing data to drive their business decisions. But to put it bluntly,...
