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Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

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5 Essential Questions to Ask Before Running a Loyalty Promotion

The simplest of questions have the most complex answers. Running a promotion can be ...
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5 Ways To Grow Customer Loyalty Through Communication

In today’s highly competitive market, customer loyalty is more crucial than ever. It’s ...
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What Is Point Breakage In Loyalty Programs And Why Should You Care?

There are many moving parts and elements of a customer loyalty or incentive program that ...
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How to Increase Digital Adoption & App Usage Among Transit Riders

Similar to many other industries, the transit sector over the past few years has pivoted ...
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How To Market To Different Types of Transit Riders

When you're a business marketing your services, it is important to make sure that you are ...
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How Transit Authorities Can Build Public Transit Ridership

Change can be a good thing. While no one anticipated the massive changes that would ...
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Moving From Transaction-Based To Engagement-Based Loyalty Programs

When a loyalty program is solely focused on rewarding transactional behaviors they are ...
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How Dynamic Segmentation Can Improve Your Loyalty Program

Dynamic Segmentation is the process of identifying a group of people within your target ...
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Identify & Implement Engagement Drivers For Your Channel Program

Channel engagement is a hot topic of discussion among B2B marketers for good reason. ...
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How To Boost Partner Participation In Your B2B Loyalty Program

B2B loyalty and incentive programs depend on member participation in order to be ...
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