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For any brand looking to create a higher awareness and presence in their respective markets, generation Z is all the talk. Gen Z is populated by those born after 1997 making them 23 years of age and younger today. They are the first generation to be...
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With the virus still looming and causing second and third waves of infection, the importance of adapting to a world of contactless experiences is...
It is no question that the majority of society spends a decent amount of time scrolling through different social media platforms daily. Tying social...
More and more companies are beginning to see the important of effectively utilizing data to drive their business decisions. But to put it bluntly,...
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...
In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn...
When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel...
There are several ways a sales and channel incentive program can benefit and improve B2B marketing efforts across the board -- when done right....
So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your...
For B2B organizations, channel partnerships are a strategic, mutually beneficial relationships that help drive sales, increase market share, and grow...
