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Getting Buy-In For Your Loyalty Program

A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a standard, others can be more reluctant to launch a program of their own. Concerns like program...

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How To Increase Member Activity Rate Using Loyalty Program Tiers

How To Increase Your Member Activity Rate Using Loyalty Program Tiers

Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the...

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Lessons From B2C Companies to Help B2B Companies Grow Customer Loyalty

What B2B Companies Can Learn From B2C Companies About Growing Loyalty

Most people are familiar with how organizations and companies are typically assigned to one of two sectors: B2B and B2C. It starts in the name:...

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3 Real-Life Examples of Loyalty Programs That Build Relationships

At Brandmovers we're firm advocates for relationship-based customer loyalty programs, not transaction-based. The concept is simple:...

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How To Use Content To Grow Customer Loyalty

Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI...

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Best Practices For Announcing Changes To Your Loyalty Program

Best Practices For Announcing Changes To Your Loyalty Program

If you're running a customer loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a...

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How Manufacturers Use Personalization To Drive Customer Purchases

Personalization Drives Purchase Decisions Personalization has become a critical strategy across industries. Research shows 80% of consumers are more...

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What Customers Want From Their Loyalty Programs In 2021

The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of last...

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Loyalty Tech Leader, Brandmovers, Inc., Acquires Consulting & Design Agency, Animate Growth Partners

Help loyalty program owners increase ROI and sustain growth from Direct Sales, Dealers/Channels, and Customers through design and strategic services....

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What Does Loyalty Look Like Post-COVID?

Like many other industries, the customer loyalty industry felt the impact of COVID-19. More than ever subjects like convenience, value, and emotion...

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