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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics

How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics

As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands need to continue engaging with customers using a dedicated post-purchase strategy. This also is a...

Customer Loyalty Loyalty Strategy B2C Loyalty
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The Top Features Customers and Companies Want In Loyalty Programs

The Top Features Customers and Companies Want In Loyalty Programs

In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn...

Loyalty Customer Loyalty Loyalty Program
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How Channel Incentives Programs Can Drive Sales During Uncertain Times

How Channel Incentives Programs Can Drive Sales During Uncertain Times

When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel...

Channel Incentives B2B Loyalty
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4 Points Consider When Designing A B2B Loyalty Or Incentive Program

4 Points Consider When Designing A B2B Loyalty Or Incentive Program

There are several ways a sales and channel incentive program can benefit and improve B2B marketing efforts across the board -- when done right....

Channel Incentives B2B Loyalty Incentive Programs Program Design
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4 Things To Do Before You Launch Your Loyalty Program

So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your...

Loyalty Strategy
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Three Key Aspects Of A Successful Channel Incentive Program

For B2B organizations, channel partnerships are a strategic, mutually beneficial relationships that help drive sales, increase market share, and grow...

Channel Incentives
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Adjusting Your Loyalty Program For The Pandemic

While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality, successful loyalty programs are...

Loyalty Customer Loyalty COVID-19
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What 'Keep Your Loyalty Program Simple' Actually Means

If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...

Loyalty Customer Loyalty Loyalty Data
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Understanding The Benefits Of Tiered Loyalty Programs

Around every corner, you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether it is the...

Loyalty Loyalty Strategy Loyalty Program
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Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty

If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...

Loyalty Customer Loyalty Customer Engagement
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