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Like many other industries, the customer loyalty industry felt the impact of COVID-19. More than ever subjects like convenience, value, and emotion played a huge role in how customers were choosing where to shop. Customers who normally would stick...
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Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are...
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...
For any brand looking to create a higher awareness and presence in their respective markets, generation Z is all the talk. Gen Z is populated by...
With the virus still looming and causing second and third waves of infection, the importance of adapting to a world of contactless experiences is...
It is no question that the majority of society spends a decent amount of time scrolling through different social media platforms daily. Tying social...
More and more companies are beginning to see the important of effectively utilizing data to drive their business decisions. But to put it bluntly,...
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...
In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn...
When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel...
