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Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are bombarded with an abundance of choices, deals, and discounts, the loyalty they feel towards a...
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Bain & Company has a great case study about how they helped their client identify and resolve a key issue:
The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a...
If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....
Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....
So the entire world has just gone through an unprecedented shutdown in economic activity to prevent the spread of the COVID-19 virus. There has been...
In the current public health crisis surrounding COVID-19, every company has to rethink many if not most aspects of their operations. Corporate...
Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are...
I recently watched the “Plastic Wars” episode on Frontline (viewable here). It was quite eye-opening, but for less-obvious reasons than were...
As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or...
