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In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn to dedicated analytics tech and sales tools to understand their customers better. It's the same...
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When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel...
There are several ways a sales and channel incentive program can benefit and improve B2B marketing efforts across the board -- when done right....
So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your...
For B2B organizations, channel partnerships are a strategic, mutually beneficial relationships that help drive sales, increase market share, and grow...
While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality, successful loyalty programs are...
If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...
Around every corner, you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether it is the...
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...
Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are...
