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While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality, successful loyalty programs are constantly being measured, optimized, and improved. And like most business processes in 2020, loyalty...
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If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...
Around every corner, you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether it is the...
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...
Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are...
Bain & Company has a great case study about how they helped their client identify and resolve a key issue:
The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a...
If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....
Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....
So the entire world has just gone through an unprecedented shutdown in economic activity to prevent the spread of the COVID-19 virus. There has been...
