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So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your loyalty program, getting to launch is an exciting milestone. After this point your focus will be on...
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For B2B organizations, channel partnerships are a strategic, mutually beneficial relationships that help drive sales, increase market share, and grow...
While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality, successful loyalty programs are...
If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...
Around every corner, you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether it is the...
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...
Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are...
Bain & Company has a great case study about how they helped their client identify and resolve a key issue:
The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a...
If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....
