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In the current public health crisis surrounding COVID-19, every company has to rethink many if not most aspects of their operations. Corporate knowledge growth has always been key to business success. While some companies have taken a very active...
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Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are...
I recently watched the “Plastic Wars” episode on Frontline (viewable here). It was quite eye-opening, but for less-obvious reasons than were...
As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or...
Most people who join loyalty programs have experienced losing out on rewards at one time or another. The rewards that go unredeemed. The punch cards...
Once you’ve officially launched your loyalty program, you might be overly focused on making progress. You make plans to expand and incorporate some...
Consumer loyalty and rewards programs have only gotten more popular as more B2C companies realize the unique advantages they offer toward customer...
The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and...
Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer...
Atlanta, GA. Brandmovers and Nespresso have launched the Nespresso #MySmallStepsSweepstakes in association with the 2019 limited-edition release of...
