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Consumer loyalty and rewards programs have only gotten more popular as more B2C companies realize the unique advantages they offer toward customer retention and advocacy. For the B2B industry, however, unique challenges have slowed loyalty program...
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The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and...
Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer...
Atlanta, GA. Brandmovers and Nespresso have launched the Nespresso #MySmallStepsSweepstakes in association with the 2019 limited-edition release of...
The effort and time a company puts into building and launching a loyalty platform makes the time after launch seem like smooth sailing. Right?
Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in...
In today’s world, every brand wants to engage its brand advocates in social media. And there are a number of great ways to do just that, including...
It’s no coincidence that most retailers give customers the option to create product wishlists. In addition to being a proven method for increasing...
The key to any loyalty program’s success is its customers. And customers love loyalty programs – one study revealed the average American consumer...
Email marketing is one of the best methods for incentivizing customer behavior. This is especially true for loyalty programs, whose success depends...
