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Customer Loyalty

Building Customer Loyalty In Regulated Industries Without Breaking the Rules

Customer loyalty programs serve as a cornerstone of consumer engagement, bestowing delightful points, rewards, and perks that inspire customers to...

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How Brands Use Data Synchronization to Improve Customer Retention

Pretty much every business wants to be improving their customer retention numbers. It’s well-known that customer retention is cost-effective and...

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8 Key Considerations For Choosing a Loyalty Program Provider

Almost every business in every industry is constantly looking for ways to stand out: ways to acquire more customers, attract indecisive buyers, and...

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Rewarding Loyalty: Finding the Balance Between High-Value and Low-Cost Rewards

Designing an effective rewards structure for a customer loyalty program is crucial for fostering long-term relationships with customers and enhancing...

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Go Beyond Discounts: Using Experiential Retail to Build Brand Loyalty

In today’s fiercely competitive market, brand loyalty is more valuable than gold. Some brands find success in attracting customers using discounts....

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Thinker's Guide: Push the Boundaries of Hyper-Personalization, But Avoid Being Creepy

The Thinker’s Guide to Loyalty Part 2 Personalization has become a cornerstone for building authentic brand experiences and relationships in consumer...

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From Visitors to Loyal Customers: How Promotions Can Boost Repeat Business

From Visitors to Loyal Customers: How Promotions Boost Repeat Business

In the bustling world of digital marketing, converting fleeting website visitors into loyal customers is a golden ticket to sustained success. While...

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Thinker's Guide To Loyalty: Not All Loyalty Program Enrollees Are Created Equally

With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc., loyalty programs are more prevalent...

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6 Promotional Summer Campaign Ideas to Skyrocket Customer Engagement

Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can capture your audience’s...

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How to Elevate Your Marketing Strategy with Integrated Sweepstakes

In the busy and ever-changing climate of marketing, it takes more than just creativity to stand out among your competitors. It takes strategic...

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