Thinker's Guide To Loyalty: Not All Loyalty Program Enrollees Are Created Equally
With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc., loyalty programs are more prevalent...
Customer Loyalty
6 Creative Promotional Summer Campaign Ideas to Skyrocket Customer Engagement
Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can be the key to capturing your...
How to Elevate Your Marketing Strategy with Integrated Sweepstakes
In the busy and ever-changing climate of marketing, it takes more than just creativity to stand out among your competitors. It takes strategic...
How to Use Loyalty Program Analytics to Grow Your Business
In today's data-driven world, customer loyalty programs have evolved far beyond simple point accrual systems. They are now sophisticated tools that...
How to Build Customer Retention Through Post-Purchase Engagement
In the digital age, the customer's journey doesn't end with a purchase. The post-purchase experience is where the heart of customer loyalty lies, and...
From Start to Finish: Loyalty Program Implementation Timeline and Best Practices
Loyalty programs have become a staple in the arsenal of marketers aiming to fortify customer relations, reward patrons, and drive repeat business....
Elevating Engagement: How to Create More Personalized Member Experiences In Loyalty Programs
In an era where customer relationships are the gold standard for brand success, personalization isn't just a trend; it's an evolution of customer...
The Key To Highly Successful Loyalty Programs? A/B Testing
Whether you're looking to attract new customers, boost revenue from existing clients, or cultivate brand loyalty over the long term, running a...
How Quickly Can You Launch A Customer Loyalty Program?
Once companies decide to start pursuing a loyalty program, several questions begin to emerge: how much does it cost? What resources do we need? How...
Play by the Rules: Top Legal Guidelines For Sweepstakes, Contests, & More
Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...