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LOYALTY RESOURCES

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Seven Strategies For Promoting Your Loyalty Program 

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CASE STUDY

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SoCal Explorer Loyalty Program

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Understanding The Value and ROI Of Customer Loyalty Programs
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Customer Loyalty

How Quickly Can You Launch A Loyalty Program?

Once decisions are made to start pursuing a loyalty program, a number of questions begin to emerge: how much does it cost? What resources do we need?...

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Play by the Rules: Top Legal Guidelines To Know For Running Sweepstakes, Contests, & Other Promotions

Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...

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7 Questions To Ask When Evaluating A Loyalty Program

When choosing a loyalty program provider there are a number of factors to take into account before choosing “the one”. You need to sit down and see...

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How Loyalty Data Helps Marketers Make Better Predictions

Gathering and analyzing your program's metrics and data is key to making accurate predictions to grow your program and your customer’s experience. If...

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'Tis The Season - Tips For Growing Customer Loyalty During The Holidays

With the holidays just around the corner, it’s time to start thinking about what you can do as a loyalty marketer to build customer loyalty over this...

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How Loyalty Programs Can Modernize Public Transit

The public transit industry is at a crucial turning point with declining ridership, aging infrastructure, and increased demand. Keeping up with the...

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5 Tips to Build Better Loyalty Campaigns Using Data Segmentation

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...

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Top Mechanics and Features Every Loyalty Program Needs in 2023

Loyalty programs are evolving and improving with new features every day. It’s crucial that your program is staying ahead of its competitors to ensure...

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Promotions 2.0 - How To Create More Effective Promotional Campaigns

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...

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4 Ways to Ensure Your Program is Generating Revenue

After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you...

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