5 Tips to Build Better Loyalty Campaigns Using Data Segmentation
Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...
Customer Loyalty
Top Mechanics and Features Every Loyalty Program Needs in 2023
Loyalty programs are evolving and improving with new features every day. It’s crucial that your program is staying ahead of its competitors to ensure...
Promotions 2.0 - How To Create More Effective Promotional Campaigns
Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...
4 Ways to Ensure Your Program is Generating Revenue
After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you...
The Key Things To Know About Managing Loyalty Program Liability
Loyalty programs have become an integral part of most marketing strategies, and for good reason. They help create lasting and profitable...
One Key Factor To Consider When Picking A Loyalty Program Provider
Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...
Uncovering the Leading Indicators of a Successful Loyalty Program
There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...
How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy
What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...
7 uses for running a digital promotion
Running a digital promotion is key to getting your customers involved with your brand and loyalty program while also giving them the chance to earn...
Relationship Marketing- Guiding Customers From Attraction To Advocacy
To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...