Rewarding Loyalty: Finding the Balance Between High-Value and Low-Cost Rewards
Designing an effective rewards structure for a customer loyalty program is crucial for fostering long-term relationships with customers and enhancing...
Customer Loyalty
Go Beyond Discounts: Using Experiential Retail to Build Brand Loyalty
In today’s fiercely competitive market, brand loyalty is more valuable than gold. Some brands find success in attracting customers using discounts....
Thinker's Guide: Push the Boundaries of Hyper-Personalization, But Avoid Being Creepy
The Thinker’s Guide to Loyalty Part 2 Personalization has become a cornerstone for building authentic brand experiences and relationships in consumer...
From Visitors to Loyal Customers: How Promotions Boost Repeat Business
In the bustling world of digital marketing, converting fleeting website visitors into loyal customers is a golden ticket to sustained success. While...
Thinker's Guide To Loyalty: Not All Loyalty Program Enrollees Are Created Equally
With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc., loyalty programs are more prevalent...
6 Promotional Summer Campaign Ideas to Skyrocket Customer Engagement
Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can capture your audience’s...
How to Elevate Your Marketing Strategy with Integrated Sweepstakes
In the busy and ever-changing climate of marketing, it takes more than just creativity to stand out among your competitors. It takes strategic...
How to Use Loyalty Program Analytics to Grow Your Business
In today's data-driven world, customer loyalty programs have evolved far beyond simple point accrual systems. They are now sophisticated tools that...
How to Build Customer Retention Through Post-Purchase Engagement
In the digital age, the customer's journey doesn't end with a purchase. The post-purchase experience is where the heart of customer loyalty lies, and...
From Start to Finish: Loyalty Program Implementation Timeline and Best Practices
Loyalty programs have become a staple in the arsenal of marketers aiming to fortify customer relations, reward patrons, and drive repeat business....