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Customer Loyalty Loyalty Program

What Is Point Breakage And Why Should You Care?

There are many moving parts and terms of a loyalty or incentive program that contribute to its success. One aspect that some people aren’t familiar wi...

Customer Loyalty Transit

How to Increase Digital Adoption & Mobile App Usage Among Transit Riders

Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and w...

Loyalty Customer Loyalty

How To Market To Different Types of Transit Riders

When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely focusin...

Customer Loyalty Loyalty Strategy Transit

How Transit Authorities Can Build Public Transit Ridership

Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities ...

Customer Loyalty Loyalty Strategy Loyalty Program

Make the move from transaction-based to engagement-based loyalty programs

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer l...

Customer Loyalty Loyalty Strategy Loyalty Data

How Dynamic Segmentation Can Improve Your Loyalty Program

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data a...

Customer Loyalty

Why Anytime is a Good Time to Launch a Loyalty Program

In the past couple years companies have seen an increase in people spending more time shopping online. This is a great opportunity to implement incent...

Customer Loyalty Loyalty Strategy

4 Emails to Successfully Onboard New Loyalty Program Members

Onboarding is one of the most important processes for helping your loyalty program succeed. If you don’t create a connection and engage with the custo...

Customer Loyalty Loyalty Strategy

How to Use Pending Points as a Carrot for Incentives

Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as th...

Customer Loyalty Loyalty Data

What Are Your Loyalty Metrics Telling You?

Loyalty metrics are key for gauging how your loyalty program is performing. These metrics are important to know and keep track of because  they keep y...