The Key To Highly Successful Loyalty Programs? A/B Testing
Whether you're looking to attract new customers, boost revenue from existing clients, or cultivate brand loyalty over the long term, running a...
Customer Loyalty (2)
How Quickly Can You Launch A Customer Loyalty Program?
Once companies decide to start pursuing a loyalty program, several questions begin to emerge: how much does it cost? What resources do we need? How...
Play by the Rules: Top Legal Guidelines For Sweepstakes, Contests, & More
Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...
7 Questions To Ask When Evaluating A Loyalty Program
When choosing a loyalty program provider there are a number of factors to take into account before choosing “the one”. You need to sit down and see...
How Loyalty Data Helps Marketers Make Better Predictions
Gathering and analyzing your program's metrics and data is key to making accurate predictions to grow your program and your customer’s experience. If...
The Easy Way To Test-Start A Customer Loyalty Program
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...
'Tis The Season - How To Grow Customer Loyalty During The Holidays
With the holidays just around the corner, it’s time to start thinking about what you can do as a loyalty marketer to build customer loyalty over this...
How Loyalty Programs Can Modernize Public Transit
The public transit industry is at a crucial turning point with declining ridership, aging infrastructure, and increased demand. Keeping up with the...
5 Ways To Improve Loyalty Marketing Campaigns Using Data Segmentation
Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...
Top Mechanics and Features Every Loyalty Program Needs in 2023
Customer loyalty programs are evolving and improving with new features every day. In order for your loyalty program to stay ahead of your...