How Loyalty Data Helps Marketers Make Better Predictions
Gathering and analyzing your program's metrics and data is key to making accurate predictions to grow your program and your customer’s experience. If...
Customer Loyalty
'Tis The Season - Tips For Growing Customer Loyalty During The Holidays
With the holidays just around the corner, it’s time to start thinking about what you can do as a loyalty marketer to build customer loyalty over this...
How Loyalty Programs Can Modernize Public Transit
The public transit industry is at a crucial turning point with declining ridership, aging infrastructure, and increased demand. Keeping up with the...
5 Tips to Build Better Loyalty Campaigns Using Data Segmentation
Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...
Top Mechanics and Features Every Loyalty Program Needs in 2023
Loyalty programs are evolving and improving with new features every day. It’s crucial that your program is staying ahead of its competitors to ensure...
Promotions 2.0 - How To Create More Effective Promotional Campaigns
Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...
4 Ways to Ensure Your Program is Generating Revenue
After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you...
The Key Things To Know About Managing Loyalty Program Liability
Loyalty programs have become an integral part of most marketing strategies, and for good reason. They help create lasting and profitable...
One Key Factor To Consider When Picking A Loyalty Program Provider
Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...
Uncovering the Leading Indicators of a Successful Loyalty Program
There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...