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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Customer Loyalty

Go Beyond Discounts: Using Experiential Retail to Build Brand Loyalty

In today’s fiercely competitive market, brand loyalty is more valuable than gold. Some brands find success is attracting customers using discounts....

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Thinker's Guide: Push the Boundaries of Hyper-Personalization, But Avoid Being Creepy

The Thinker’s Guide to Loyalty Part 2 Personalization has become a cornerstone for building authentic brand experiences and relationships in consumer...

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From Visitors to Loyal Customers: How Promotions Can Boost Repeat Business

From Visitors to Loyal Customers: How Promotions Boost Repeat Business

In the bustling world of digital marketing, converting fleeting website visitors into loyal customers is a golden ticket to sustained success. While...

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Thinker's Guide To Loyalty: Not All Loyalty Program Enrollees Are Created Equally

With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc., loyalty programs are more prevalent...

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6 Promotional Summer Campaign Ideas to Skyrocket Customer Engagement

Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can capture your audience’s...

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How to Elevate Your Marketing Strategy with Integrated Sweepstakes

In the busy and ever-changing climate of marketing, it takes more than just creativity to stand out among your competitors. It takes strategic...

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How to Use Loyalty Program Analytics to Grow Your Business

How to Use Loyalty Program Analytics to Grow Your Business

In today's data-driven world, customer loyalty programs have evolved far beyond simple point accrual systems. They are now sophisticated tools that...

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How to Increase Customer Retention Through Post-Purchase Engagement

How to Build Customer Retention Through Post-Purchase Engagement

In the digital age, the customer's journey doesn't end with a purchase. The post-purchase experience is where the heart of customer loyalty lies, and...

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From Start to Finish: Loyalty Program Implementation Timeline and Best Practices

From Start to Finish: Loyalty Program Implementation Timeline and Best Practices

Loyalty programs have become a staple in the arsenal of marketers aiming to fortify customer relations, reward patrons, and drive repeat business....

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How To Increase Personalized Customer Experiences In Loyalty Programs

How To Increase Personalized Customer Experiences In Loyalty Programs

In an era where customer relationships are the gold standard for brand success, personalization isn't just a trend; it's an evolution of customer...

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