Promotions 2.0 - How To Create More Effective Promotional Campaigns
Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...
Customer Loyalty (3)
4 Ways to Ensure Your Loyalty Program is Generating Revenue
After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you...
The Key Things To Know About Managing Loyalty Program Liability
Loyalty programs have become an integral part of most marketing strategies, and for good reason. They help create lasting and profitable...
One Key Factor To Consider When Picking A Loyalty Program Provider
Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...
Uncovering the Leading Indicators of a Successful Loyalty Program
There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...
How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy
What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...
7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests
Digital promotions have become an essential tool in modern marketing strategies, capturing customer attention and driving engagement like never...
Relationship Marketing- Guiding Customers From Attraction To Advocacy
To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...
Using Partnerships to Build Rider Loyalty
The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that...
How To Find Loyalty Building Opportunities All Throughout The Year
Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and...