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Loyalty Guides

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Seven Strategies For Promoting Your Loyalty Program 

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SoCal Explorer Loyalty Program

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Understanding The Value and ROI Of Customer Loyalty Programs
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Customer Loyalty (3)

5 Ways To Grow Customer Loyalty Through Communication

Communication is key for a great business, especially when it comes to increasing customer loyalty. Communication helps to build consumer trust,...

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What Is Point Breakage And Why Should You Care?

There are many moving parts and terms of a loyalty or incentive program that contribute to its success. One aspect that some people aren’t familiar...

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How to Increase Digital Adoption & App Usage Among Transit Riders

Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and...

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How To Market To Different Types of Transit Riders

When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...

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How Transit Authorities Can Build Public Transit Ridership

Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...

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Moving from transaction-based to engagement-based loyalty programs

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...

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How Dynamic Segmentation Can Improve Your Loyalty Program

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...

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Why Anytime is a Good Time to Launch a Loyalty Program

In the past couple years companies have seen an increase in the need to offer customers more value and customization in order to stay ahead of...

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4 Emails to Successfully Onboard New Loyalty Program Members

Onboarding is one of the most important processes for helping your loyalty program succeed. If you don’t create a connection and engage with the...

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How to Use Pending Points as a Carrot for Incentives

Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as...

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