How Enterprise Companies Use Loyalty Program Data
Loyalty programs have come a long way since their inception. Once considered a simple tool to encourage repeat purchases, these programs have evolved...
Loyalty Data
The Importance of Choosing A SOC 2 Compliant Loyalty Program Provider
In recent years data breaches have become more frequent while the value of customer data is higher than ever. Ensuring the security and privacy of...
4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives
Promotional offers and bonuses are a crucial part of a loyalty program strategy. They can help increase participation and motivate customers to take...
The Power of Integration: Tips for Boosting Program Performance
In today's highly competitive market, a loyalty program operating alone in a silo just isn't going to survive for long. For a loyalty program to...
How Loyalty Data Helps Marketers Make Better Predictions
Gathering and analyzing your program's metrics and data is key to making accurate predictions to grow your program and your customer’s experience. If...
How Businesses Can Overcome Customer Challenges With Loyalty Data
No matter what industry you are in, there are always going to be challenges that your brand needs to overcome. It’s important to be proactive when...
How To Grow Sales & Marketing Results With Integrated Loyalty Programs
In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and...
5 Ways To Improve Loyalty Marketing Campaigns Using Data Segmentation
Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...
3 Ways CMOs Can Boost Customer Retention
For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...
How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy
What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...