How to Increase Sales and Improve Marketing Using an Integrated Loyalty Program
In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and...
Loyalty Data
5 Tips to Build Better Loyalty Campaigns Using Data Segmentation
Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...
3 Ways CMOs Can Boost Customer Retention
For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...
How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy
What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...
Why Canceling Your Loyalty Program Is The Last Thing You Should Do
There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...
Top Integrations To Look For In A Loyalty Program Provider
When it comes to unlocking the full possibilities of what a loyalty program can do, one aspect brands shouldn’t overlook is integrations. A loyalty...
How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
Loyalty Stats That Prove The Value of Loyalty Programs
Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data...
What Are Your Loyalty Metrics Telling You?
Loyalty metrics are key for gauging how your loyalty program is performing. These metrics are important to know and keep track of because they keep...
How Loyalty Programs Are Important For Collecting First-Party Data
In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies...