Proven Strategies To Help Build CPG Customer Loyalty
Customer loyalty is the driving force behind sustainable growth in the Consumer Packaged Goods (CPG) industry. In a world filled with choices, loyal...
B2C Loyalty
The Importance of Choosing A SOC 2 Compliant Loyalty Program Provider
In recent years data breaches have become more frequent while the value of customer data is higher than ever. Ensuring the security and privacy of...
How to Build Customer Retention Through Post-Purchase Engagement
In the digital age, the customer's journey doesn't end with a purchase. The post-purchase experience is where the heart of customer loyalty lies, and...
Stand Out From The Crowd: How To Differentiate Your Loyalty Program
The dynamics of customer loyalty are continually shifting. Gone are the days when a punch card for a free coffee after ten purchases sufficed for...
What Is Point Breakage In Loyalty Programs And Why Should You Care?
There are many moving parts and elements of a customer loyalty or incentive program that contribute to its success. One of those elements is ensuring...
What B2B Companies Can Learn From B2C
Most people are familiar with how organizations and companies are typically assigned into one of two sectors: B2B and B2C. It starts in the name:...
Best Practices For Announcing Changes To Your Loyalty Program
If you're running a customer loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a...
How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...