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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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B2C Loyalty

Celebrate a Life Well Nourished with GT's Living Foods New Loyalty Program, Powered By Brandmovers

Celebrate a Life Well Nourished with GT's Living Foods New Loyalty Program, Powered By Brandmovers

In a world where health-conscious decisions are more valuable than ever, GT's Living Foods stands as a beacon for those seeking wellness from within....

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Proven Strategies To Help Build CPG Customer Loyalty

Proven Strategies To Help Build CPG Customer Loyalty

Customer loyalty is the driving force behind sustainable growth in the Consumer Packaged Goods (CPG) industry. In a world filled with choices, loyal...

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Why You Should Choose A SOC 2 Compliant Loyalty Program Provider

The Importance of Choosing A SOC 2 Compliant Loyalty Program Provider

In recent years data breaches have become more frequent while the value of customer data is higher than ever. Ensuring the security and privacy of...

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How to Increase Customer Retention Through Post-Purchase Engagement

How to Build Customer Retention Through Post-Purchase Engagement

In the digital age, the customer's journey doesn't end with a purchase. The post-purchase experience is where the heart of customer loyalty lies, and...

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Stand Out From The Crowd: How To Differentiate Your Loyalty Program

The dynamics of customer loyalty are continually shifting. Gone are the days when a punch card for a free coffee after ten purchases sufficed for...

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Why You Should Care About Your Loyalty Program's Point Breakage Rate

What Is Point Breakage In Loyalty Programs And Why Should You Care?

There are many moving parts and elements of a customer loyalty or incentive program that contribute to its success. One of those elements is ensuring...

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Lessons From B2C Companies to Help B2B Companies Grow Customer Loyalty

What B2B Companies Can Learn From B2C Companies About Growing Loyalty

Most people are familiar with how organizations and companies are typically assigned to one of two sectors: B2B and B2C. It starts in the name:...

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Best Practices For Announcing Changes To Your Loyalty Program

Best Practices For Announcing Changes To Your Loyalty Program

If you're running a customer loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a...

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How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics

How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics

As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...

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