8 Key Considerations For Choosing a Loyalty Program Provider
Loyalty programs have become an essential tool for brands looking to retain customers, increase engagement, and drive long-term revenue. However,...
Loyalty Strategy
Creating Seamless Customer Journeys with Loyalty Programs in 2025
Many businesses struggle to align loyalty programs with the broader customer journey, leading to disjointed experiences and missed opportunities to...
Rewarding Loyalty: Finding the Balance Between High-Value and Low-Cost Rewards
Designing an effective rewards structure for a customer loyalty program is crucial for fostering long-term relationships with customers and enhancing...
Gamification In Loyalty Programs: How to Ramp Up Customer Interactions
In a landscape where customer loyalty can make or break a brand, marketing professionals are constantly looking for strategies to keep customers...
Go Beyond Discounts: Using Experiential Retail to Build Brand Loyalty
In today’s fiercely competitive market, brand loyalty is more valuable than gold. Some brands find success in attracting customers using discounts....
Is Your B2B Program Boring? Lessons from B2C Programs to Increase Engagement and Fun
For B2B Marketers and Channel Managers, keeping your channel partners motivated and engaged is critical to success. However, many B2B channel...
Proven Strategies To Help Build CPG Customer Loyalty
Customer loyalty is the driving force behind sustainable growth in the Consumer Packaged Goods (CPG) industry. In a world filled with choices, loyal...
How to Use Loyalty Program Analytics to Grow Your Business
In today's data-driven world, customer loyalty programs have evolved far beyond simple point accrual systems. They are now sophisticated tools that...
The Importance of Choosing A SOC 2 Compliant Loyalty Program Provider
In recent years data breaches have become more frequent while the value of customer data is higher than ever. Ensuring the security and privacy of...
From Start to Finish: Loyalty Program Implementation Timeline and Best Practices
Loyalty programs have become a staple in the arsenal of marketers aiming to fortify customer relations, reward patrons, and drive repeat business....