The Key To Highly Successful Loyalty Programs? A/B Testing
Whether you're looking to attract new customers, boost revenue from existing clients, or cultivate brand loyalty over the long term, running a...
Loyalty Strategy (2)
How Quickly Can You Launch A Customer Loyalty Program?
Once companies decide to start pursuing a loyalty program, several questions begin to emerge: how much does it cost? What resources do we need? How...
'Tis The Season - How To Grow Customer Loyalty During The Holidays
With the holidays just around the corner, it’s time to start thinking about what you can do as a loyalty marketer to build customer loyalty over this...
How To Grow Sales & Marketing Results With Integrated Loyalty Programs
In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and...
5 Ways To Improve Loyalty Marketing Campaigns Using Data Segmentation
Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...
Promotions 2.0 - How To Create More Effective Promotional Campaigns
Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...
3 Ways CMOs Can Boost Customer Retention
For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...
Supercharge Your Loyalty Strategy with These Best Practices
Are you tired of your loyalty program failing to engage customers? Have you tried different tactics, but still not achieving the results you hoped...
One Key Factor To Consider When Picking A Loyalty Program Provider
Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...
Uncovering the Leading Indicators of a Successful Loyalty Program
There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...