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What Is the RFP Process? A Complete Guide for Marketers

The Request for Proposal (RFP) process is the backbone of strategic procurement, enabling ...
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Smart Strategies to Keep Customers Loyal When Times Are Tough

When the economy hits a rough patch, businesses have to make tough choices. Budgets ...
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8 Key Considerations For Choosing a Loyalty Program Provider

Almost every business in every industry is constantly looking for ways to stand out: ways ...
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Creating Seamless Customer Journeys with Loyalty Programs in 2025

Many businesses struggle to align loyalty programs with the broader customer journey, ...
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Rewarding Loyalty: Finding the Balance Between High-Value and Low-Cost Rewards

Designing an effective rewards structure for a customer loyalty program is crucial for ...
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Gamification In Loyalty Programs: How to Ramp Up Customer Interactions

In a landscape where customer loyalty can make or break a brand, marketing professionals ...
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Go Beyond Discounts: Using Experiential Retail to Build Brand Loyalty

In today’s fiercely competitive market, brand loyalty is more valuable than gold. Some ...
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Is Your B2B Program Boring? Lessons from B2C Programs to Increase Engagement and Fun

For B2B Marketers and Channel Managers, keeping your channel partners motivated and ...
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Proven Strategies To Help Build CPG Customer Loyalty

Customer loyalty is the driving force behind sustainable growth in the Consumer Packaged ...
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How to Use Loyalty Program Analytics to Grow Your Business

In today's data-driven world, customer loyalty programs have evolved far beyond simple ...
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