One Key Factor To Consider When Picking A Loyalty Program Provider
Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...
Loyalty Strategy (2)
Uncovering the Leading Indicators of a Successful Loyalty Program
There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...
How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy
What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...
Why Canceling Your Loyalty Program Is The Last Thing You Should Do
There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...
A Guide To Promotion Types
Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S.,...
How To Avoid These Common Loyalty Program Issues After Launch
Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...
The One Thing That Could Be Killing Your Loyalty Program
No matter how well people like your product, your customer service plays a significant role in their opinion of your company and program. Customers...
5 Ways To Grow Customer Loyalty Through Communication
Communication is key for a great business, especially when it comes to increasing customer loyalty. Communication helps to build consumer trust,...
How Transit Authorities Can Build Public Transit Ridership
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
Moving from transaction-based to engagement-based loyalty programs
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...