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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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Metrolink loyalty program case study CTA
SoCal Explorer Loyalty Program

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Creating A Customer Engagement Strategy
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Loyalty Strategy (2)

Promotions 2.0 - How To Create More Effective Promotional Campaigns

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...

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3 Ways CMOs Can Boost Customer Retention

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...

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Supercharge Your Loyalty Strategy with These Best Practices

Are you tired of your loyalty program failing to engage customers? Have you tried different tactics, but still not achieving the results you hoped...

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One Key Factor To Consider When Picking A Loyalty Program Provider

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...

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Uncovering the Leading Indicators of a Successful Loyalty Program

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...

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How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...

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Prizing Strategy – The Quantity Over Quality Debate

There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, and...

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Why Canceling Your Loyalty Program Is The Last Thing You Should Do

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...

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Your Guide To Digital Promotion Types And Benefits (With Examples)

Your Guide To Digital Promotion Types And Benefits (With Examples)

The digital market landscape evolves at a breakneck pace, driven by technological advancements and changing consumer behavior. As a result, marketing...

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How To Avoid These Common Loyalty Program Issues After Launch

Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...

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