Moving From Transaction-Based To Engagement-Based Loyalty Programs
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
Loyalty Strategy (4)
How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
How To Boost Partner Participation In Your B2B Loyalty Program
B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...
Ways to Incorporate Gamification Into Your Loyalty Program
Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to...
Top Benefits Of Using A B2B Loyalty and Incentive Program
Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...
4 Emails to Successfully Onboard New Loyalty Program Members
Onboarding is one of the most important processes for helping your loyalty program succeed. If you don’t create a connection and engage with the...
How to Use Pending Points In B2B Incentive or Loyalty Programs
Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as...
Loyalty Stats That Prove The Value of Loyalty Programs
Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data...
3 End-of-Year Opportunities Grow Customer Loyalty During The Holidays
The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened,...
Why Customer Retention Should Be One Of Your Program Goals
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...