How Transit Authorities Can Build Public Transit Ridership
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
Loyalty Strategy (4)
Moving From Transaction-Based To Engagement-Based Loyalty Programs
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
How To Boost Partner Participation In Your B2B Loyalty Program
B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...
Ways to Incorporate Gamification Into Your Loyalty Program
Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to...
Top Benefits Of Using A B2B Loyalty and Incentive Program
Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...
Mastering Loyalty Program Onboarding: 4 Essential Email Templates for Success
Onboarding is a critical process that can make or break your loyalty program's success. A well-executed onboarding strategy not only creates a strong...
How to Use Pending Points In B2B Incentive or Loyalty Programs
Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as...
Loyalty Stats That Prove The Value of Loyalty Programs
Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data...
3 End-of-Year Opportunities Grow Customer Loyalty During The Holidays
The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened,...