How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
Loyalty Strategy (4)
How To Boost Partner Participation In Your B2B Loyalty Program
B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...
Ways to Incorporate Gamification Into Your Loyalty Program
Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to...
Top Benefits Of Using A B2B Loyalty and Incentive Program
Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...
4 Emails to Successfully Onboard New Loyalty Program Members
Onboarding is one of the most important processes for helping your loyalty program succeed. If you don’t create a connection and engage with the...
How to Use Pending Points In B2B Incentive or Loyalty Programs
Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as...
Loyalty Stats That Prove The Value of Loyalty Programs
Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data...
3 End-of-Year Opportunities Grow Customer Loyalty During The Holidays
The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened,...
Why Customer Retention Should Be One Of Your Program Goals
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...
Understanding Customer Churn
Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...