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Promotions 2.0 - How To Create More Effective Promotional Campaigns

Digital promotions such as sweepstakes, instant wins, contests, and more have become a ...
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Supercharge Your Loyalty Strategy with These Best Practices

Supercharge Your Loyalty Strategy with These Best Practices Introduction In today's ...
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3 Ways CMOs Can Boost Customer Retention

For CMOs and marketers, customer retention should be a top priority. Keeping customers ...
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One Key Factor To Consider When Picking A Loyalty Program Provider

Once you’ve decided to start a loyalty program, the next step is usually determining how ...
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Uncovering the Leading Indicators of a Successful Loyalty Program

There’s an ever-growing stack of evidence showing that customer loyalty programs are ...
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How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a ...
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Prizing Strategy – The Quantity Over Quality Debate in Digital Promotions

There are several factors that play a part in determining what prizes are included in ...
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Why Canceling Your Loyalty Program Is The Last Thing You Should Do

There are always ups and downs when it comes to running a successful business, so don’t ...
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What's In Store For B2B Loyalty In 2023?

As we step into 2023, the landscape of B2B loyalty and incentive programs is poised for ...
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Your Guide To Digital Promotion Types And Benefits (With Examples)

The digital market landscape evolves at a breakneck pace, driven by technological ...
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