Prizing Strategy – The Quantity Over Quality Debate
There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, and...
Loyalty Strategy (3)
Why Canceling Your Loyalty Program Is The Last Thing You Should Do
There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...
What's In Store For B2B Loyalty In 2023?
As we step into 2023, the landscape of B2B loyalty and incentive programs is poised for significant transformation. Businesses are increasingly...
Your Guide To Digital Promotion Types And Benefits (With Examples)
The digital market landscape evolves at a breakneck pace, driven by technological advancements and changing consumer behavior. As a result, marketing...
Feeling Like Your B2B Incentive Program Has Stalled? This Could Be Why
Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and...
How To Avoid These Common Loyalty Program Issues After Launch
Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...
The One Thing That Could Be Killing Your Loyalty Program? Poor Customer Service
Customer expectations have skyrocketed. More and more consumers want not only quality products but also exceptional service experiences. Retailers...
5 Ways To Grow Customer Loyalty Through Communication
In today’s highly competitive market, customer loyalty is more crucial than ever. It’s not just about making a sale; it's about building...
How Transit Authorities Can Build Public Transit Ridership
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
Moving From Transaction-Based To Engagement-Based Loyalty Programs
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...