How to Use Pending Points as a Carrot for Incentives
Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as...
Loyalty Strategy (3)
Loyalty Stats That Prove The Value of Loyalty Programs
Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data...
End-of-Year Opportunities To Show Appreciation For Customer Loyalty
The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened,...
Understanding Customer Churn
Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...
5 Emails To Boost Transit Loyalty Program Engagement
Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of...
Getting Buy-In For Your Loyalty Program
A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
Best Practices For Announcing Changes To Your Loyalty Program
If you're running a loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a "set-it-and-forget-it"...
What Does Loyalty Look Like Post-COVID?
Like many other industries, the customer loyalty industry felt the impact of COVID-19. More than ever subjects like convenience, value, and emotion...
6 Methods To Boost Customer Engagement in Your Loyalty Program
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...
Collecting Zero Party Data Through Your Loyalty Program
More and more companies are beginning to see the important of effectively utilizing data to drive their business decisions. But to put it bluntly,...