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Loyalty Guides

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Seven Strategies For Promoting Your Loyalty Program 

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SoCal Explorer Loyalty Program

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Understanding The Value and ROI Of Customer Loyalty Programs
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Loyalty Strategy

How to Increase Sales and Improve Marketing Using an Integrated Loyalty Program

In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and...


5 Tips to Build Better Loyalty Campaigns Using Data Segmentation

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...


Promotions 2.0 - How To Create More Effective Promotional Campaigns

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...


3 Ways CMOs Can Boost Customer Retention

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...


Supercharge Your Loyalty Strategy with These Best Practices

Are you tired of your loyalty program failing to engage customers? Have you tried different tactics, but still not achieving the results you hoped...


One Key Factor To Consider When Picking A Loyalty Program Provider

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...


Uncovering the Leading Indicators of a Successful Loyalty Program

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...


How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...


Why Canceling Your Loyalty Program Is The Last Thing You Should Do

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...


A Guide To Promotion Types

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S.,...