The Role of Promotions in Growing Sales Among B2B Customers
Think promotions are just for B2C brands? Think again. Discounts, sweepstakes, and loyalty rewards have long been the go-to tactics for driving sales...
B2B Loyalty
Is Your B2B Program Boring? Lessons from B2C Programs to Increase Engagement and Fun
For B2B Marketers and Channel Managers, keeping your channel partners motivated and engaged is critical to success. However, many B2B channel...
The Importance of Choosing A SOC 2 Compliant Loyalty Program Provider
In recent years data breaches have become more frequent while the value of customer data is higher than ever. Ensuring the security and privacy of...
How to Build Customer Retention Through Post-Purchase Engagement
In the digital age, the customer's journey doesn't end with a purchase. The post-purchase experience is where the heart of customer loyalty lies, and...
Understanding What Brands Feel About Their Loyalty Management Tools
Many businesses are tapping into the benefits of loyalty programs, aiming to increase customer retention and profitability. However, the efficacy of...
Best Practices To Follow For Successful Channel Incentive Programs
As B2B industries evolve, the significance of channel incentive programs in driving partner engagement and loyalty has never been more crucial....
How To Effectively Market & Promote B2B Loyalty and Incentive Programs
The B2B environment is evolving, impacting how we establish and sustain business connections. Although trust and dependability remain essential,...
The Key To Highly Successful Loyalty Programs? A/B Testing
Whether you're looking to attract new customers, boost revenue from existing clients, or cultivate brand loyalty over the long term, running a...
How B2B Loyalty & Incentive Programs Can Elevate The B2B Buyer Journey
In today's competitive B2B market, identifying key touch points and selling points throughout the buyer journey is essential to attracting and...
5 Unexpected Benefits From Launching A B2B Loyalty Program
In today's market, having a successful loyalty program takes more than a visually appealing dashboard and good rewards. However, if you put the...