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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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Promotions

4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives

4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives

Promotional offers and bonuses are a crucial part of a loyalty program strategy. They can help increase participation and motivate customers to take...

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Play by the Rules: Top Legal Guidelines To Know For Sweepstakes, Contests, & Promotions

Play by the Rules: Top Legal Guidelines For Sweepstakes, Contests, & More

Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...

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What Are Advergames? Uses & Examples

Discover the world of advergames, an interactive and exciting form of video games designed to promote products, services, and brands. Created by...

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Promotions 2.0 - How To Create More Effective Promotional Campaigns

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...

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7 uses for running a digital promotion

Running a digital promotion is key to getting your customers involved with your brand and loyalty program while also giving them the chance to earn...

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Three Promotions To Help Your Brand Launch A New Product

Three Promotions To Help Your Brand Launch A New Product

New product launches are exciting times! Your brand has gone through the process of designing concepts, building, and testing, and making final...

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Prizing Strategy – The Quantity Over Quality Debate

There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, and...

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Bouncing Back From Inflation Using Loyalty Programs & Promotions

With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your...

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Year of Promotions: Quick Guide to Setting Up A Promotional Calendar

Setting up your content calendar for the year is an exciting task but can seem daunting. This is the time to get an overview of what your content...

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A Guide To Promotion Types

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S.,...

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