6 Creative Promotional Summer Campaign Ideas to Skyrocket Customer Engagement
Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can be the key to capturing your...
Promotions
4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives
Promotional offers and bonuses are a crucial part of a loyalty program strategy. They can help increase participation and motivate customers to take...
Play by the Rules: Top Legal Guidelines For Sweepstakes, Contests, & More
Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...
The Easy Way To Test-Start A Customer Loyalty Program
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...
What Are Advergames? Uses & Examples
Discover the world of advergames, an interactive and exciting form of video games designed to promote products, services, and brands. Created by...
Promotions 2.0 - How To Create More Effective Promotional Campaigns
Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...
7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests
Digital promotions have become an essential tool in modern marketing strategies, capturing customer attention and driving engagement like never...
Three Promotions To Help Your Brand Launch A New Product
New product launches are exciting times! Your brand has gone through the process of designing concepts, building, and testing, and making final...
Prizing Strategy – The Quantity Over Quality Debate
There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, and...
Bouncing Back From Inflation Using Loyalty Programs & Promotions
With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your...