Thinker's Guide: Push the Boundaries of Hyper-Personalization, But Avoid Being Creepy
The Thinker’s Guide to Loyalty Part 2 Personalization has become a cornerstone for building authentic brand experiences and relationships in consumer...
Loyalty Program
How Enterprise Companies Use Loyalty Program Data
Loyalty programs have come a long way since their inception. Once considered a simple tool to encourage repeat purchases, these programs have evolved...
Proven Strategies To Help Build CPG Customer Loyalty
Customer loyalty is the driving force behind sustainable growth in the Consumer Packaged Goods (CPG) industry. In a world filled with choices, loyal...
How to Use Loyalty Program Analytics to Grow Your Business
In today's data-driven world, customer loyalty programs have evolved far beyond simple point accrual systems. They are now sophisticated tools that...
The Importance of Choosing A SOC 2 Compliant Loyalty Program Provider
In recent years data breaches have become more frequent while the value of customer data is higher than ever. Ensuring the security and privacy of...
Stand Out From The Crowd: How To Differentiate Your Loyalty Program
The dynamics of customer loyalty are continually shifting. Gone are the days when a punch card for a free coffee after ten purchases sufficed for...
From Start to Finish: Loyalty Program Implementation Timeline and Best Practices
Loyalty programs have become a staple in the arsenal of marketers aiming to fortify customer relations, reward patrons, and drive repeat business....
Understanding What Brands Feel About Their Loyalty Management Tools
Many businesses are tapping into the benefits of loyalty programs, aiming to increase customer retention and profitability. However, the efficacy of...
4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives
Promotional offers and bonuses are a crucial part of a loyalty program strategy. They can help increase participation and motivate customers to take...
How to Create More Personalized Member Experiences In Loyalty Programs
In an era where customer relationships are the gold standard for brand success, personalization isn't just a trend; it's an evolution of customer...