Thinker's Guide To Loyalty: Not All Loyalty Program Enrollees Are Created Equally
With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc., loyalty programs are more prevalent...
With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc., loyalty programs are more prevalent...
Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can be the key to capturing your...
In the busy and ever-changing climate of marketing, it takes more than just creativity to stand out among your competitors. It takes strategic...
In the digital age, the customer's journey doesn't end with a purchase. The post-purchase experience is where the heart of customer loyalty lies, and...
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...
Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....
The key to any loyalty program’s success is its customers. And customers love loyalty programs – one study revealed the average American consumer...