Creating Seamless Customer Journeys with Loyalty Programs
Many businesses struggle to align loyalty programs with the broader customer journey, leading to disjointed experiences and missed opportunities to...
Customer Engagement
Thinker's Guide: Push the Boundaries of Hyper-Personalization, But Avoid Being Creepy
The Thinker’s Guide to Loyalty Part 2 Personalization has become a cornerstone for building authentic brand experiences and relationships in consumer...
Thinker's Guide To Loyalty: Not All Loyalty Program Enrollees Are Created Equally
With the proliferation of “plug-and-play” SaaS technology platforms for eCommerce, Retail, consumer goods, etc., loyalty programs are more prevalent...
6 Promotional Summer Campaign Ideas to Skyrocket Customer Engagement
Summer is the prime time to engage your customers with fresh, exciting campaigns. Creative promotional campaigns can capture your audience’s...
How to Elevate Your Marketing Strategy with Integrated Sweepstakes
In the busy and ever-changing climate of marketing, it takes more than just creativity to stand out among your competitors. It takes strategic...
How to Build Customer Retention Through Post-Purchase Engagement
In the digital age, the customer's journey doesn't end with a purchase. The post-purchase experience is where the heart of customer loyalty lies, and...
Why Customer Retention Should Be One Of Your Program Goals
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...
6 COVID-Approved Ways To Boost Customer Engagement in Loyalty Programs
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...
Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...
Tips For Increasing Customer Engagement In Your Loyalty Program
Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....