Smarter Incentives #1 - The Key To Winning More B2B Customer Loyalty
With the slew of challenges facing the B2B industry today - inflation, supply chain instability, rapidly evolving technology and workplace...
B2B Loyalty (2)
5 Essential Questions to Ask Before Running a Loyalty Promotion
The simplest of questions have the most complex answers. Running a promotion can be exciting, but don't let the nerves distract you from putting in...
Identify & Implement Engagement Drivers For Your Channel Program
Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to...
How To Boost Partner Participation In Your B2B Loyalty Program
B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...
Top Benefits Of Using A B2B Loyalty and Incentive Program
Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...
Tips For Unlocking The Potential Of Your Channel Incentive Program
Channel incentive programs are a huge benefit to B2B businesses. They help forge stronger partnerships, increase sales and growth, drive better...
3 Statistics That Show The Benefit of B2B Loyalty & Incentive Programs
While loyalty programs have long thrived in the B2C space, they’ve only recently begun to play a more prominent role in the B2B sector. As more...
What B2B Companies Can Learn From B2C
Most people are familiar with how organizations and companies are typically assigned into one of two sectors: B2B and B2C. It starts in the name:...
Best Practices For Announcing Changes To Your Loyalty Program
If you're running a customer loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a...
How Manufacturers Use Personalization To Drive Customer Purchases
Customers across both B2B and B2C industries have changed how they purchase due to the internet. Traditionally B2B industry customer base emphasized...