Promotions 2.0 - How To Create More Effective Promotional Campaigns
Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...
Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as the behavior being incentivized. The best approach to driving loyalty program impact involves a series of actions designed to create meaningful connections across every customer touch point. Use pending points to develop a strategic, action-based behavioral series to ultimately increase channel loyalty.
What are “pending points”? These are a category of points earned by a user that are not yet active and available to be used for redemption. They are pending an additional step of some kind before the user has the points added to their active points bank. Pending points can be tracked on a user’s dashboard as a clear motivator that they are one step away from realizing these points and the rewards that come with it. Here are some examples of different use cases in how this feature can be used to incentivize a user base to complete a unique final step:
To figure out how your brand can best utilize a feature like pending points, start by identifying the answers to a few key questions: what user behaviors are you looking to drive? What are some customer experience areas or issues you're looking to improve upon or fix? How can a pending points structure help you get the most out of your program?
For more ideas on how pending points and other loyalty program features can help increase your channel partner loyalty, reach out to us today!
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