Why Customer Retention Should Be One Of Your Program Goals
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...
Loyalty Strategy (5)
Understanding Customer Churn
Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...
5 Emails To Help Boost Rider Engagement In Transit Loyalty Programs
Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of...
Getting Buy-In For Your Loyalty Program
A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
How To Increase Your Member Activity Rate Using Loyalty Program Tiers
Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the...
Best Practices For Announcing Changes To Your Loyalty Program
If you're running a customer loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a...
What Does Loyalty Look Like Post-COVID?
Like many other industries, the customer loyalty industry felt the impact of COVID-19. More than ever subjects like convenience, value, and emotion...
6 COVID-Approved Ways To Boost Customer Engagement in Loyalty Programs
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...
Collecting Zero Party Data Through Your Loyalty Program
More and more companies are beginning to see the important of effectively utilizing data to drive their business decisions. But to put it bluntly,...
How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...