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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Loyalty Strategy (5)

5 Emails To Help Boost Rider Engagement In Transit Loyalty Programs

5 Emails To Help Boost Rider Engagement In Transit Loyalty Programs

Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of...

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Getting Buy-In For Your Loyalty Program

A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...

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How To Increase Member Activity Rate Using Loyalty Program Tiers

How To Increase Your Member Activity Rate Using Loyalty Program Tiers

Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the...

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Best Practices For Announcing Changes To Your Loyalty Program

Best Practices For Announcing Changes To Your Loyalty Program

If you're running a customer loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a...

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What Does Loyalty Look Like Post-COVID?

Like many other industries, the customer loyalty industry felt the impact of COVID-19. More than ever subjects like convenience, value, and emotion...

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6 COVID-Approved Ways To Boost Customer Engagement in Loyalty Programs

COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...

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Collecting Zero Party Data Through Your Loyalty Program

More and more companies are beginning to see the important of effectively utilizing data to drive their business decisions. But to put it bluntly,...

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How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics

How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics

As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...

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4 Things To Do Before You Launch Your Loyalty Program

So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your...

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Understanding The Benefits Of Tiered Loyalty Programs

Around every corner, you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether it is the...

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