Collecting Zero Party Data Through Your Loyalty Program
More and more companies are beginning to see the important of effectively utilizing data to drive their business decisions. But to put it bluntly,...
Loyalty Strategy (6)
How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...
4 Things To Do Before You Launch Your Loyalty Program
So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your...
Understanding The Benefits Of Tiered Loyalty Programs
Around every corner, you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether it is the...
How To Ensure Customers Benefit From Their Loyalty Program Points
Most people who join loyalty programs have experienced losing out on rewards at one time or another. The rewards that go unredeemed. The punch cards...
Your Loyalty Program Post-Launch Checklist
Once you’ve officially launched your loyalty program, you might be overly focused on making progress. You make plans to expand and incorporate some...
Consumer Loyalty: What Three Retail Loyalty Leaders Have In Common
The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and...
Reimagining Loyalty For Today's Customer
Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer...
Mastering Loyalty Program Optimization: The Key Role of Redemption Rates
The effort and time a company puts into building and launching a loyalty platform makes the time after launch seem like smooth sailing. Right?
Breakthrough Loyalty Strategies Transforming Brand Relationships
Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in...