How To Test and Refine Promotional Offers For Your Loyalty Program
Promotional offers and bonuses are a crucial part of a loyalty program strategy. They can help increase participation and motivate customers to take...
Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer loyalty. The research showed that customer loyalty remains a top business priority for executives, but less than half believe their approach to loyalty is effective.
Additional findings include:
Promotional offers and bonuses are a crucial part of a loyalty program strategy. They can help increase participation and motivate customers to take...
A common issue with loyalty programs is when they fail to keep customers active and engaged after the initial sign-up. The best solution is a...
There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty...