Reimagining Loyalty For Today's Customer

Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer loyalty. The research showed that customer loyalty remains a top business priority for executives, but less than half believe their approach to loyalty is effective.

Download The Report

Additional findings include:

• 55% of participants have updated or refreshed their loyalty strategy within the past two years.
• Mobile capabilities are the primary technology investment (52%), and the majority of businesses surveyed consider digital and omni-channel access to be key initiatives for future loyalty program success.
• 31% of respondents let an external partner manage their loyalty platform, and 28% use an outside partner to handle loyalty-related marketing campaigns.

To learn more about developing an omnichannel customer loyalty strategy to boost your loyalty market ROI, contact the customer loyalty experts at Brandmovers today!