3 Ways CMOs Can Boost Customer Retention
For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...
Loyalty Data (2)
How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy
What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...
Why Canceling Your Loyalty Program Is The Last Thing You Should Do
There are always ups and downs when it comes to running a successful business, so don’t let the downs discourage you from continuing your loyalty...
Top Loyalty Program Integrations To Look For In A Loyalty Platform
When it comes to unlocking the full possibilities of what a customer loyalty program can do, one aspect brands shouldn’t overlook is integrations. A...
How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
Loyalty Stats That Prove The Value of Loyalty Programs
Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data...
What Are Your Loyalty Metrics Telling You?
Loyalty metrics are key for gauging how your loyalty program is performing. These metrics are important to know and keep track of because they keep...
How Loyalty Programs Are Important For Collecting First-Party Data
In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies...
How to Re-Engage at Risk Customers
When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more...
Fun Ideas For Treating (Not Tricking) Loyalty Program Members
Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...