How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
Loyalty Data (2)
Loyalty Stats That Prove The Value of Loyalty Programs
Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data...
What Are Your Loyalty Metrics Telling You?
Loyalty metrics are key for gauging how your loyalty program is performing. These metrics are important to know and keep track of because they keep...
How Loyalty Programs Are Important For Collecting First-Party Data
In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies...
How to Re-Engage at Risk Customers
When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more...
Fun Ideas For Treating (Not Tricking) Loyalty Program Members
Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...
What 'Keep Your Loyalty Program Simple' Actually Means
If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...
Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty
Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are...
3 Ways Customer Loyalty Programs Drive Growth For B2B Companies
Consumer loyalty and rewards programs have only gotten more popular as more B2C companies realize the unique advantages they offer toward customer...
3 Examples of Unique Loyalty Strategies
Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in...