How To Market To Different Types of Transit Riders
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...
Customer Loyalty (5)
How Transit Authorities Can Build Public Transit Ridership
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
Moving From Transaction-Based To Engagement-Based Loyalty Programs
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
Why Anytime is a Good Time to Launch a Loyalty Program
In the past couple years companies have seen an increase in the need to offer customers more value and customization in order to stay ahead of...
Mastering Loyalty Program Onboarding: 4 Essential Email Templates for Success
Onboarding is a critical process that can make or break your loyalty program's success. A well-executed onboarding strategy not only creates a strong...
How to Use Pending Points In B2B Incentive or Loyalty Programs
Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as...
What Are Your Loyalty Metrics Telling You?
Loyalty metrics are key for gauging how your loyalty program is performing. These metrics are important to know and keep track of because they keep...
How Loyalty Programs Are Important For Collecting First-Party Data
In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies...
Understanding Why Your Customer Loyalty Program Isn’t Showing Results
Customer loyalty programs are a great way for companies to build long-lasting relationships with their customers and reward them for being repeat...