Year of Promotions: Quick Guide to Setting Up A Promotional Calendar
Setting up your content calendar for the year is an exciting task but can seem daunting. This is the time to get an overview of what your content...
Customer Loyalty (5)
What's in store for Customer Loyalty in 2023
At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to...
The One Thing That Could Be Killing Your Loyalty Program? Poor Customer Service
Customer expectations have skyrocketed. More and more consumers want not only quality products but also exceptional service experiences. Retailers...
5 Ways To Grow Customer Loyalty Through Communication
In today’s highly competitive market, customer loyalty is more crucial than ever. It’s not just about making a sale; it's about building...
What Is Point Breakage In Loyalty Programs And Why Should You Care?
There are many moving parts and elements of a customer loyalty or incentive program that contribute to its success. One of those elements is ensuring...
How to Increase Digital Adoption & App Usage Among Transit Riders
Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and...
How To Market To Different Types of Transit Riders
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...
How Transit Authorities Can Build Public Transit Ridership
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
Moving From Transaction-Based To Engagement-Based Loyalty Programs
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
How Dynamic Segmentation Can Improve Your Loyalty Program
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...