What Factors Influence Customer Purchasing Decisions?
There's a lot that goes into a purchase decision.
There's a lot that goes into a purchase decision.
A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
At Brandmovers we're firm advocates for relationship-based customer loyalty program, not transaction-based. The concept is simple: relationship-based...
The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of...
For any brand looking to create a higher awareness and presence in their respective markets, generation Z is all the talk. Gen Z is populated by...
With the virus still looming and causing second and third waves of infection, the importance of adapting to a world of contactless experiences is...
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...
While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality successful loyalty programs are...
If you've done any research into loyalty programs or loyalty program design, chances are you've run across the phrase "Keep loyalty programs simple!"...