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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Customer Loyalty (6)

How to Re-Engage at Risk Customers

When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more...

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Why Building Brand Trust is Important

Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to...

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Three Loyalty Program Features To Use More Often

When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...

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Four Ways To Increase Customer Lifetime Value

Four Ways To Increase Customer Lifetime Value

Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to...

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Fun Ideas For Treating (Not Tricking) Loyalty Program Members

Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...

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Top Indicators That Your Brand Needs A Loyalty Program

Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers...

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What Factors Influence Customer Purchasing Decisions?

There's a lot that goes into a purchase decision.

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Getting Buy-In For Your Loyalty Program

A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...

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Lessons From B2C Companies to Help B2B Companies Grow Customer Loyalty

What B2B Companies Can Learn From B2C Companies About Growing Loyalty

Most people are familiar with how organizations and companies are typically assigned to one of two sectors: B2B and B2C. It starts in the name:...

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3 Real-Life Examples of Loyalty Programs That Build Relationships

At Brandmovers we're firm advocates for relationship-based customer loyalty programs, not transaction-based. The concept is simple:...

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