Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to others if they trust it. If people do not trust a brand then they are less likely to become returning customers and promote your brand to others. Consumers' opinions are shared so quickly and at such a large scale today that if you do not build that trust then it will be difficult to grow your business and potential audience.
There are so many options for people to choose from and having a reputation of being trustworthy will make you stand out immediately from your competitors. If a brand continues to show interest and concern in a company then they will feel supported throughout and following the process.
How Trust Contributes to Brand Loyalty
If you are shopping with a company and you can not trust their delivery or quality then there is a much smaller chance that you will continuing going to them for their products. However, if there is a brand that you trust to give you great customer service, are dependable and trustworthy then you will continue to use their services.
Ways for a company to build trust with its customers:
When a brand is transparent in its goals and its values it gives the customer a sense of ease when it comes to who they are working with. When a customer is providing data to a company, they want to be sure that what they are doing with that information is safe and in the right hands. It also means laying out all of the costs from the beginning and not adding on hidden fees throughout the entire process.
It can not be said enough that having great customer service speaks volumes about a company. 62% of consumers say that seeing negative reviews affect their decision just as much as positive ones. It is also the way that a company responds to those reviews that affects the customers opinion. Consumers appreciate thoughtful responses to their reviews. If they just get a quick message from a bot then they are less likely to speak highly of your brand.
Listen to your customers
If your customers are leaving you opinions and suggestions, it is important that you take those into consideration as others could be feeling the same way and are avoiding buying from you for that reason. If you are able to take initiative and fix the problems that people are having before they earn a bad reputation then you could avoid losing customers for good.
How Loyalty Programs Can Help Brands Build Trust
It is very easy to tell when a brand truly cares about their customers and loyalty programs are a great example of that. Loyalty programs are a great way to foster a strong relationship with your customers and build a trust that in return will create returning customers. Providing perks such as receipt validation, tiered programs, and digital promotions will strengthen their ties to your company. By offering different types of programs you are able to see which the consumers respond best to and make sure that there is something for everyone. Trusting a brand makes it easy for them to purchase from you and by offering a loyalty program you're incentivizing them to keep coming back again and again.
Now that you understand the importance of brand trust, what's next? Let us help you! Get in touch with us today to see how you can earn the trust and loyalty of your customers!