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The One Thing That Could Be Killing Your Loyalty Program

No matter how well people like your product, your customer service plays a significant role in their opinion of your company and program. Customers wi...

5 Ways To Grow Customer Loyalty Through Communication

Communication is key for a great business, especially when it comes to increasing customer loyalty. Communication helps to build consumer trust, which...

Loyalty Customer Loyalty

How To Market To Different Types of Transit Riders

When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely focusin...

Customer Loyalty Loyalty Strategy Loyalty Program

Make the move from transaction-based to engagement-based loyalty programs

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer l...

Customer Loyalty Loyalty Strategy Loyalty Data

How Dynamic Segmentation Can Improve Your Loyalty Program

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data a...

Customer Loyalty

Why Anytime is a Good Time to Launch a Loyalty Program

In the past couple years companies have seen an increase in people spending more time shopping online. This is a great opportunity to implement incent...

Loyalty Strategy Loyalty Program

Ways to Incorporate Gamification Into Your Loyalty Program

Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to feel...

Customer Loyalty Loyalty Strategy

4 Emails to Successfully Onboard New Loyalty Program Members

Onboarding is one of the most important processes for helping your loyalty program succeed. If you don’t create a connection and engage with the custo...

Loyalty Stats That Prove The Value of Loyalty Programs

Using past years gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data colle...

Customer Loyalty Loyalty Data

What Are Your Loyalty Metrics Telling You?

Loyalty metrics are key for gauging how your loyalty program is performing. These metrics are important to know and keep track of because  they keep y...