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LOYALTY RESOURCES

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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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CASE STUDY

Metrolink loyalty program case study CTA
SoCal Explorer Loyalty Program

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FEATURED RESOURCE

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Creating A Customer Engagement Strategy
For Your Loyalty Program

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Cara Panosian

7 Questions To Ask When Evaluating A Loyalty Program

When choosing a loyalty program provider there are a number of factors to take into account before choosing “the one”. You need to sit down and see where your business is currently versus how you would like to see it grow and determine the best way...

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5 Ways To Drive Customer Engagement With Retailer-Specific Promotions

The way that retailers approach marketing and promotions has seen some changes in the past couple years. Customers are expecting more than just a...

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How Loyalty Data Helps Marketers Make Better Predictions

Gathering and analyzing your program's metrics and data is key to making accurate predictions to grow your program and your customer’s experience. If...

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5 Unexpected Benefits That Happen After Launching A B2B Loyalty Program

In today's market, having a successful loyalty program takes more than a visually appealing dashboard and good rewards. However, if you put the...

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How Businesses Can Overcome Customer Challenges With Loyalty Data

No matter what industry you are in, there are always going to be challenges that your brand needs to overcome. It’s important to be proactive when...

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5 Ways To Improve Loyalty Marketing Campaigns Using Data Segmentation

5 Ways To Improve Loyalty Marketing Campaigns Using Data Segmentation

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers...

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Top Mechanics and Features Every Loyalty Program Needs in 2023

Top Mechanics and Features Every Loyalty Program Needs in 2023

Customer loyalty programs are evolving and improving with new features every day. In order for your loyalty program to stay ahead of your...

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4 Tactics to Ensure Your Loyalty Program is Generating Revenue

4 Ways to Ensure Your Loyalty Program is Generating Revenue

After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you...

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7 uses for running a digital promotion

Running a digital promotion is key to getting your customers involved with your brand and loyalty program while also giving them the chance to earn...

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Relationship Marketing- Guiding Customers From Attraction To Advocacy

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...

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