Loyalty Program Essentials: What Customers and Companies Really Want
In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn...
Customer Loyalty (8)
Adjusting Your Loyalty Program For The Pandemic
While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality, successful loyalty programs are...
What 'Keep Your Loyalty Program Simple' Actually Means
If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...
Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...
Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty
Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are...
Here's How You Can Drive New Enrollments In Your Loyalty Program
The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a...
Use Promotions To Put Some Excitement Into Your Loyalty Program
If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....
5 Ways To Grow Customer Loyalty In Tough Times
Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are...
3 Ways Customer Loyalty Programs Drive Growth For B2B Companies
Consumer loyalty and rewards programs have only gotten more popular as more B2C companies realize the unique advantages they offer toward customer...
Reimagining Loyalty For Today's Customer
Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer...