What Customers Want From Their Loyalty Programs In 2021
The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of last...
Customer Loyalty (8)
Loyalty For Gen Z
For any brand looking to create a higher awareness and presence in their respective markets, generation Z is all the talk. Gen Z is populated by...
4 Ways To Achieve Contactless Customer Loyalty
With the virus still looming and causing second and third waves of infection, the importance of adapting to a world of contactless experiences is...
How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...
Loyalty Program Essentials: What Customers and Companies Really Want
In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn...
Adjusting Your Loyalty Program For The Pandemic
While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality, successful loyalty programs are...
What 'Keep Your Loyalty Program Simple' Actually Means
If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...
Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...
Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty
Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are...
Here's How You Can Drive New Enrollments In Your Loyalty Program
The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a...