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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Customer Loyalty (7)

How To Use Content To Grow Customer Loyalty

Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI...

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How Manufacturers Use Personalization To Drive Customer Purchases

Customers across both B2B and B2C industries have changed how they purchase due to the Internet. Traditionally B2B industry customer base emphasized...

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What Customers Want From Their Loyalty Programs In 2021

The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of last...

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Loyalty For Gen Z

For any brand looking to create a higher awareness and presence in their respective markets, generation Z is all the talk. Gen Z is populated by...

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4 Ways To Achieve Contactless Customer Loyalty

With the virus still looming and causing second and third waves of infection, the importance of adapting to a world of contactless experiences is...

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How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics

How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics

As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...

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The Top Features Customers and Companies Want In Loyalty Programs

The Top Features Customers and Companies Want In Loyalty Programs

In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn...

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Adjusting Your Loyalty Program For The Pandemic

While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality, successful loyalty programs are...

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What 'Keep Your Loyalty Program Simple' Actually Means

If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...

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Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty

If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...

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