What Factors Influence Customer Purchasing Decisions?
There's a lot that goes into a purchase decision.
Customer Loyalty (7)
Getting Buy-In For Your Loyalty Program
A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
What B2B Companies Can Learn From B2C Companies About Growing Loyalty
Most people are familiar with how organizations and companies are typically assigned to one of two sectors: B2B and B2C. It starts in the name:...
3 Real-Life Examples of Loyalty Programs That Build Relationships
At Brandmovers we're firm advocates for relationship-based customer loyalty programs, not transaction-based. The concept is simple:...
How To Use Content To Grow Customer Loyalty
Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI...
How Manufacturers Use Personalization To Drive Customer Purchases
Personalization Drives Purchase Decisions Personalization has become a critical strategy across industries. Research shows 80% of consumers are more...
What Customers Want From Their Loyalty Programs In 2021
The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of last...
Loyalty For Gen Z
For any brand looking to create a higher awareness and presence in their respective markets, generation Z is all the talk. Gen Z is populated by...
4 Ways To Achieve Contactless Customer Loyalty
With the virus still looming and causing second and third waves of infection, the importance of adapting to a world of contactless experiences is...
How To Boost Your Post-Purchase Strategy With Loyalty Building Tactics
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...