Three Loyalty Program Features To Use More Often
When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...
Customer Loyalty (7)
Four Ways To Increase Customer Lifetime Value
Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to...
Fun Ideas For Treating (Not Tricking) Loyalty Program Members
Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...
Top Indicators That Your Brand Needs A Loyalty Program
Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers...
What Factors Influence Customer Purchasing Decisions?
There's a lot that goes into a purchase decision.
Getting Buy-In For Your Loyalty Program
A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
What B2B Companies Can Learn From B2C Companies About Growing Loyalty
Most people are familiar with how organizations and companies are typically assigned to one of two sectors: B2B and B2C. It starts in the name:...
3 Real-Life Examples of Loyalty Programs That Build Relationships
At Brandmovers we're firm advocates for relationship-based customer loyalty programs, not transaction-based. The concept is simple:...
How To Use Content To Grow Customer Loyalty
Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI...
How Manufacturers Use Personalization To Drive Customer Purchases
Personalization Drives Purchase Decisions Personalization has become a critical strategy across industries. Research shows 80% of consumers are more...