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Customer Loyalty (4)

One Key Factor To Consider When Picking A Loyalty Program Provider

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...

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Uncovering the Leading Indicators of a Successful Loyalty Program

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...

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How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...

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7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests

7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests

Digital promotions have become an essential tool in modern marketing strategies, capturing customer attention and driving engagement like never...

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Relationship Marketing- Guiding Customers From Attraction To Advocacy

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...

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Using Partnerships to Build Rider Loyalty

The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that...

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How To Find Loyalty Building Opportunities All Throughout The Year

Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and...

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Mastering the art of measuring customer loyalty

Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are...

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How the lottery industry can drive more player engagement

When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of...

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What's In Store For B2B Loyalty In 2023? 4 Trends In The Upcoming Year

What's In Store For B2B Loyalty In 2023?

As we step into 2023, the landscape of B2B loyalty and incentive programs is poised for significant transformation. Businesses are increasingly...

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