How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy
What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...
Customer Loyalty (4)
7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests
Digital promotions have become an essential tool in modern marketing strategies, capturing customer attention and driving engagement like never...
Relationship Marketing- Guiding Customers From Attraction To Advocacy
To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...
Using Partnerships to Build Rider Loyalty
The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that...
How To Find Loyalty Building Opportunities All Throughout The Year
Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and...
Mastering the art of measuring customer loyalty
Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are...
How the lottery industry can drive more player engagement
When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of...
What's In Store For B2B Loyalty In 2023?
As we step into 2023, the landscape of B2B loyalty and incentive programs is poised for significant transformation. Businesses are increasingly...
Year of Promotions: Quick Guide to Setting Up A Promotional Calendar
Setting up your content calendar for the year is an exciting task but can seem daunting. This is the time to get an overview of what your content...
What's in store for Customer Loyalty in 2023
At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to...