The Key Things To Know About Managing Loyalty Program Liability
Loyalty programs have become an integral part of most marketing strategies, and for good reason. They help create lasting and profitable...
Customer Loyalty (4)
One Key Factor To Consider When Picking A Loyalty Program Provider
Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...
Uncovering the Leading Indicators of a Successful Loyalty Program
There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...
How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy
What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...
7 Effective Use Cases For Digital Promotions, Sweepstakes, & Contests
Digital promotions have become an essential tool in modern marketing strategies, capturing customer attention and driving engagement like never...
Relationship Marketing- Guiding Customers From Attraction To Advocacy
To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...
How To Find Loyalty Building Opportunities All Throughout The Year
Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and...
Mastering the art of measuring customer loyalty
Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are...
How the lottery industry can drive more player engagement
When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of...
What's In Store For B2B Loyalty In 2023?
As we step into 2023, the landscape of B2B loyalty and incentive programs is poised for significant transformation. Businesses are increasingly...